Sales and Marketing
Patent Branding: Exploring Other Forms of IP Protection
Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility patent protection whenever its available, effectively keeping…
Not Your Average Influencer: B2B Influencer Marketing
Can you believe I am even saying that phrase? “Average” influencer. The concept of a social media influencer has been around since 2009 with the influx of bloggers and YouTube. The term “Influencer Phenomenon” was…
5 of the Biggest Trends Impacting Retail Right Now
Retail trends are changing fast. New technology, like AI, IoT and big data analytics, is helping businesses of all sizes collect more information and adopt data-driven decision-making strategies. At the same time, the industry is…
Buying Is Broken! What’s This Mean For Selling?
Report after report tell us that buyers are failing in their mission to solve a problem and buy a solution. We know 60% of committed buying efforts end in no decision made. For those remaining…
What is the state of organic marketing in 2022?
Organic marketing in 2022 promotes different methods to match the requirements of the ever-changing market. Paid marketing still offers some advantages, but how much time and effort you devote will make a difference when it…
Should Your Business Have A Social Media Content Plan?
Developing your business strategy can be quite hard. But what’s even harder is executing it. This is where a social media content plan comes in handy. Your social media content plan should be tailored to…
Go Ahead, Revert to “Old School” Marketing – If You Dare…
“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time–honored methods of reaching our customers have worked for as long as there was print and…
4 Important Benefits of Hiring a Digital Marketing Agency
With technology taking over the world, investing in good digital marketing strategies has become a necessity for businesses. In fact, the expected spending on digital marketing is a hefty $645 billion by 2024. Many organizations…
4 Ways to Make Your Product More Appealing Right Now
As a small business, it can be hard to reach your audience with the right message, and that can see you falling behind your competitors. You can feel like no one is seeing your business,…
Real Estate Postcards Are Still Effective – Here’s How to Use Them
Real estate postcards are still a big deal. It may seem somewhat contradicting how the digital world functions these days, but it is not so confirmed. Postcards can be fun and engaging for potential clients…
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