Small business owners will take any ethical marketing advantage they can get. One of those advantages is capitalizing on local SEO (Search Engine Optimization) strategies that help you reach more customers in your local area. If you own a small business, you may be wondering what local SEO involves and whether it’s worth your time […]
Is HR the Cybersecurity Weakness in Your Organization?
When we think about the parts of the business that deal with cybersecurity issues, it is natural to assume that we are talking about the IT team. However, this overlooks the fact that many departments can face problems with cybersecurity, and in fact, some may be more prone than others to attacks. The HR department […]
Here’s How Tech Management Can Boost Your Startup Success
Technology is evolving fast, and there’s a fear for many business owners that they will be left behind their competitors if they don’t keep up. But good technology management is about more than just staying ahead of your competitors and replacing your technology every year in search of the next big thing. It’s about aligning […]
Got Global Dreams? 6 Best UK Cities to Start a Business
Even with its shifting political climate and cost-of-living energy woes, the UK is one of the most favored places in the world for new businesses to get started. Post-Brexit, the UK was named the best country in Europe for startups following research by online banking platform, Tide. Despite the usual challenges for businesses to ‘set […]
How SMEs Sharing Success Stories Can Supercharge Their Growth
Whether you call it blowing your own trumpet or tooting your own horn, it’s fair to say that many of us aren’t the best at shouting about our achievements. Perhaps out of fear of being perceived as ‘big-headed’ and egotistical or simply because we don’t like the attention on ourselves, it can feel unnatural to […]
How To Succeed at DIY Visual Marketing
Marketing comes in different forms and perhaps one that is often overlooked in importance is the visual aspect. Non-verbal communication can be a winning format as it allows companies and brands to tell a story in a short time. Nailing the visual marketing provides clear and dynamic cues for would-be customers to understand your mission […]
Agile Working: What Is It and How Do You Do It?
Many businesses extoll the virtues of ‘agile’ working. But for those companies that have never encountered this term in practice, it can feel like some sort of mythical way of operating your business. Some believe that the term relates to flexible hours for staff, or hot desking, or even remote working. The fact is that […]
Setting up a Business Abroad: 5 Things You Must Consider
Business owners and entrepreneurs are no longer tied to the countries they live in when setting up shop. Somewhere abroad is attractive for cheaper tax or rent, or it may be that a different way of life is calling your name. Whatever the reason for setting up a business abroad, it’s important to understand what […]
How To Choose the Best CRM Software to Suit Your Business
Having an efficient customer relationship management (CRM) software tool in place is vital for any growing business and especially startups. Long gone are the days of needing to scour through hundreds of spreadsheets in order to navigate your customer data, constantly hopping from one document or system to another. As startups embrace the many benefits […]
7 Team Activities to Restore Employee Morale and Boost Productivity
Employees have grown more accustomed to working from home and are still readjusting to working away from a sociable office-based environment. Yet, while this may suit some staff members, it can be fairly overwhelming for others – especially those who became used to working in a shared office space with a supportive team in place. […]