Sales and Marketing
Is Social Advertising Subverting Social Media Marketing?
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.
The Immense Importance of Follow-Up
“People buy when they’re ready to buy, not when the salesperson is ready to sell. It’s all timing. We can either be there when they’re ready to buy or leave it to chance.”
Keyword Research Mantras for the Beginner
Understand where the page you are optimizing falls within the conversion funnel. Top of the funnel keywords may center around brand awareness, general information about the product / service, etc.
4 Ways to Better Market Your Brand to Millennial Consumers
With the Millennial generation representing 25 percent of the population and more than $200 billion in annual buying power in the U.S., companies from every industry are vying for this generation’s attention.
5 Blogging Tips to Get More Leads
So, you want to create the ideal presence for your company online. While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity.
New Google Program May Be Just What Your Small Business Needs
Have you tried to get a detailed business listing on Google and abandoned the process? Many small business owners have.
Learn to Negotiate in 7 Easy Steps
Avoiding negotiations is not a very smart way of conducting a successful business. In fact, in today’s competitive business environment it’s almost impossible to avoid negotiation.
Stop Heroic Sales Efforts!
We’ve each seen Heroic Sales Efforts. They’re something to behold and, for a few moments, to revel in. The problem is, heroic sales efforts aren’t scalable!
4 Email Marketing Best Practices
One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign.
The Content Marketing Ecosystem is at a Crossroads
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online.
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