- Offer and deliver relevant and clear value. When delivering your messaging to Millennials, it’s vital that you not only show the value of your product or service, but you’re very descriptive and clear when explaining how your brand fills a void in their everyday life. The Millennial generation is constantly searching for relevant and quick ways to make life easier—not because they are lazy, but because they value their time. As important as the content of your message is, the actual delivery of the value you promised within your message is equally important.
- Provide exclusivity. Millennials don’t mind being part of a large consumer base, but they value brands that are willing to listen on an individual level. For us, we pay particular attention to the individuals who provide the highest quality study materials. These students are offered an opportunity to be a part of our “honor society,” to enhance their credibility among peers and ultimately increase sales of their notes and study guides. Providing “premier memberships” or other customer loyalty programs allows Millennials to feel like a valued member of the brand, rather than just part of its target market
- Incorporate and highlight peer reviews. Millennials are often skeptics and do not necessarily trust a new company’s word. Before taking the “risk” of purchasing a product or service, this generation wants to hear the opinions of their peers. Reviews provide Millennials the opportunity to know more about what they are purchasing prior to taking that risk themselves. For example, we allow buyers to grade their classmates’ study materials through a five-star rating system, as well as an option to leave more detailed comments.
- Create authenticity via a social presence. It is no secret that Millennials love social media. Research from social-influence marketing platform Crowdtap indicates that people ages 18 to 36 spend around 17.8 hours a day with different types of media—and 71 percent say they engage in social media every day. Having an authentic voice via social platforms allows us to engage with consumers on a more humanized level. Social media is not only a great platform to share your brand voice, it also provides an outlet where Millennials can come to ask their questions—and receive real-time responses.