Sales and Marketing
The Referral-Based Mechanic
In his new book, Enhanced People Skills, John Terhune tells a great story about bringing his car to his mechanic for servicing (the warranty with his dealership had expired).
Nostalgia Marketing: What Is It?
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth
The Killer Closing Technique
Through my career, I’ve been “taught” and subjected to 100’s of different closes. The assumptive close, the puppy dog close, the limited time close, and the list goes on and on and on.
Surefire Ways to Confuse Website Visitors
In a world where a website is a prerequisite for business success, it’s shocking how often business owners unknowingly make mistakes with their online presence.
What Would Don Draper Do?
As the final season of the seminal series Mad Men came to a close, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero.
Why Your Blog is the Foundation of Your Online Marketing
There are three primary reasons why a blog on your website should be at the helm of your online marketing strategy:
How Much Are Your Customer Relationships Worth?
There’s always a lot of argument about the way companies value their customer relationships as a percent of the value of the company. The value of customer relationships falls into the category of an intangible asset when looking at the balance sheet of a Corporation.
Proven Strategies for Boosting Sales with Powerful Customer Testimonies
Testimonials on your homepage and landing pages are perhaps the most magical elixir you have to turn prospects into customers. Keep a long list of good comments and consistently add to it.
Who Shouldn’t You Serve?
Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers.
Can Local Small Businesses Benefit from Mobile Optimization?
Mobile optimization has become a hotly talked-about subject since Google announced its latest “Mobile-Friendly” algorithm change earlier this year. Essentially, sites that are mobile responsive will now rank higher than sites that aren’t.
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