- Attracting and retaining clients (38%)
- Remaining financially solvent (32%)
- Expanding the business (22%)
- Working with difficult customers (18%)
- Differentiating themselves from the competition (16%)
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.