Sales and Marketing
6 Eye-Opening Mobile Marketing Statistics
Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything…
8 Essential Etiquette Tips for Your Next Business Dinner
It doesn’t matter how schooled you are in etiquette. When it comes to business etiquette, there’s a lot more to know than the manners your mother taught you. In some instances, business dinners may hold…
Mailing Lists, Email Marketing, Errors, Oh My!
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, MailChimp and many others…
Benefits of Video Marketing for Small Businesses
Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does…
Good Content Marketing Isn’t Enough. Make It Great!
Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page…
Selling the Vision is Easier Than Selling the Product
I’ve never sold a computer or licensed software in my career. I’ve never sold consulting services in my career. Frankly, it’s really difficult selling those things. Take licensed or even SaaS software products. You have…
2 Simple Ways to Boost Sales in Your Small Business
It is often said that nothing happens until a sale is made. A corollary to that is if you make a lot of sales, a lot of things—and good things to boot—will happen. I’m not…
5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of…
How Becoming an Influencer Helped My Company Succeed
My company, Focus Lab, has made $3,330,727.15 in revenue as a result of showing our work. How have CMSs, Dribbble and niche communities made this possible? Let me share my story. Becoming the “ExpressionEngine Guy”…
Have You Set Your Social Media Listening Posts?
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business—and do so with some level of expertise. There are…
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