Sales and Marketing
How to Get Distribution for Your Products
The ultimate goal of many small business owners is to eventually see their products on the shelves at Target, Costco, or other big-box stores. After all, you can make far more money this way, as…
Google Analytics: Filter Order Matters!
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming…
How to Use PR to Get Your Website on the First Page of Google
If potential customers can find your website really easily, then you’re guaranteed more income, right? So, when someone is searching for terms related to your business, you want your website to rank highly on the…
Importance of Pictures in Google My Business
Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services. However depending on the experience level with SEO, you may fill in…
Are You a Commodity or Are You Different?
One of the first questions we ask a new client is “how are you different?” We usually hear things like: Our people are better Our products/services are better But rarely do we hear, “we do…
We Always Make an Impression
There was an interesting comment in one of my latest rants, “God, Save Me From Clueless LinkedIn Prospecting.” The reader said, “At least he made an impression you will never forget.” He’s absolutely right! Every prospecting…
5 Ways to Turn Today’s Leads into Tomorrow’s Customers
There are a lot of statistics out there that say successful businesses should end up closing about one out of every three calls. But I know from experience that this is often not the case, and I’ll tell you…
Learn Qualities of a Good Networker
At a recent seminar I was asked ‘What are the qualities of a good networker? What makes a good networker?” The short answer… look for new friends! The Business Network International, the world’s largest networking…
5 Tips for Attending an Overseas Business Conference
When preparing for a business conference overseas, first and foremost; know something about your destination either by reference or Internet research. You should also have the full details about the business conference that you are…
When to DIY and When to Hire a PR Professional
It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you…
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