Sales and Marketing
4 Effective Steps to Improve Your Organic Listings
Let’s say you’re an experienced online marketer. You’re familiar with Google’s best practices and subscribe to all the important SEO blogs and newsletters. You have extensive knowledge of every update Google brings, from Pandas and…
Are Your Sales Metrics Aligned with Your Business Strategy?
Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations. Like many companies, the customers’ needs were changing quite profoundly. They were rapidly shifting their…
Follow These 5 Tips to Acquire New Customers
Acquiring customers is often times the hardest part for a new business. In competitive industries, it may seem near impossible. Having a pre-existing customer base will help, but you might be starting from scratch. To…
5 Lessons You Can Learn from Buzzfeed to Drive More Blog Traffic
Love them or hate them, Buzzfeed is one of the most successful websites on the internet. Buzzfeed attracts more unique monthly visitors than CNN, The New York Times, and The Washington Post. Buzzfeed has several…
Do You Rush Things?
There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three…
Can You Pierce Layers in Supplier–Customer Partnerships?
I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies. The…
6 Incredibly Useful Brand Management Strategies
Small businesses are hard to fund and work on, especially if you are a novice. You are about to compete with some marketing giants. Therefore, staying on top seems to be a pretty difficult task….
Micromarketing Benefits: Great Rewards for a Challenging Strategy
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks…
7 Unexpected Ways to Grow Sales Via Smartphones
With the reference of a recent survey conducted by United Nations, world population has become more than seven billion. The other fact is, from these seven billions inhabitants of the Earth, approximately two billions of…
What We Care About vs. What Our Customers Care About
There is a huge chasm between customers and our own sales and marketing initiatives. This is nothing new, yet it’s what keeps us from connecting with our customers and prospects. It’s what causes our customers…
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