Sales and Marketing
3 Golden Rules for Going It Alone in Digital Marketing
There is no doubt that the digital revolution has changed the face of most aspects of business. But perhaps as a discipline, it is marketing that has really altered beyond recognition. Many of the traditional…
5 Steps to Develop Your SEO Strategy
Developing a strong keyword strategy for search engine optimization is vital to giving your website an edge over the competition. In today’s industries, how you go about setting up your breadcrumbs online is going to…
Why Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study…
Creating Your Content Machine
You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the…
Texting Case Study: HS Mixers
HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re not affiliated with a school, and are open to anyone that…
What is Google Posts & What Can It Do for You?
Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is exclusive for businesses with a local listing on Google maps/places. Where…
10 Truths About Content Marketing You Need to Know
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to…
The Importance of Good Marketing Research for Business
When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands you’re familiar with are, aren’t you curious how they reached your…
The Hidden Sales Productivity Drain
Regardless your level, look at your weekly calendar. Unless you are a total dolt, I can guess what it looks like: Your time is completely filled, often with overlaps in meetings, some with multiple things…
Consumers Pay Attention to Where Your Ads Live and Who Their Neighbors Are
The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink purchasing…
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