Sales and Marketing
Our Value Creation Starts Within Our Own Company
Recently, I wrote, “Sales People Don’t Have The Time To Create Value With Customers…” Clearly, this is unacceptable if we are to drive business results. If we aren’t taking the time to create value with…
Don’t Look Like an Amateur: Why a Professional Email Address Matters
First impressions count, now more so than ever. In the fast moving and increasingly competitive world of business, whatever your industry, judgments are made at the first point of contact. That might be online, in…
Take a Chance on More Business
A nearby town hosted a garden tour last weekend—a beautiful day to truly stop and smell the roses. It was also a chance for small businesses around town to promote themselves to regular and potential…
This is Why Facebook is Treating Us as Fools
Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing…
3 Golden Rules for Going It Alone in Digital Marketing
There is no doubt that the digital revolution has changed the face of most aspects of business. But perhaps as a discipline, it is marketing that has really altered beyond recognition. Many of the traditional…
5 Steps to Develop Your SEO Strategy
Developing a strong keyword strategy for search engine optimization is vital to giving your website an edge over the competition. In today’s industries, how you go about setting up your breadcrumbs online is going to…
Why Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study…
Creating Your Content Machine
You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the…
Texting Case Study: HS Mixers
HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re not affiliated with a school, and are open to anyone that…
What is Google Posts & What Can It Do for You?
Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is exclusive for businesses with a local listing on Google maps/places. Where…
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