Sales and Marketing
Compressing the Sales Cycle
There’s an interesting conversation going on in LinkedIn. It starts with the question, “Is reducing the time between customer meetings the only way to compress the sales cycle?” This focuses on what we call wall/calendar time…
Make Content Part of Your Marketing Mix
Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told—this is nothing new. There’s always…
The Real Benefits of Facebook Live and How to Best Take Advantage of the Platform
Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing or seeing in real time—from Michael Phelps showcasing his experience in Rio, to Kobe Bryant playing in…
How Does Your Customer Make Money?
Recently, I was in a discussion with a group of sales people. I posed the question, “How does your customer make money?” Most of them responded with what their customers did, for example: “They’re a…
Seizing Opportunities When Competition Leaves Town
With all your proactive marketing campaigns, increased social media, and a continual eye on customer service, business is booming, right? But as you well know, it’s still a tough economy out there. Not all small…
6 Innovative and Creative Ways to Network
Networking, can be one of the most exciting, and fruitful ways to grow your business! Additionally, it is a necessity and easier than ever before, in this day and age. Below are a few great…
4 Mobile Search Marketing Strategies for Marketers
With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use…
3 Best Social Media Platforms for Your Business
In the business world, there is a common perception that to increase your brand presence, you need to be active on every platform out there. This is extremely overwhelming for many businesses, particularly those without…
How to Write Terrific Testimonials to Attract Your Ideal Customers
A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or service. Testimonials are a great way to help establish credibility, build…
Personal Branding and Social Media: The Potent One-Two Punch
A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend…
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