• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Aug 12, 2022
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Home / Sales and Marketing / Online Marketing / This is Why Facebook is Treating Us as Fools
This is Why Facebook is Treating Us as Fools

This is Why Facebook is Treating Us as Fools

597 Views

Jul 25, 2017 By Jeff Bullas

Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat?

Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game.

It’s called social proof.

And that is why renting a crowd can be useful.

It is also one of the quickest ways to build credibility online. But we all have very limited time.

Social proof

Creating social proof with a quick glimpse of numbers like shares, followers and views are part of that game. We need to make sure that the metrics are seen with a passing glance and made front and center.

So that is why we get excited when we see an online video with millions of views. It grabs our attention. Success attracts more success.

But here is the thing.

Facebook technically counts a view as “When one pixel is seen by a user on any screen for three seconds with sound off” according to marketing academic Professor Mark Ritson.

How excited are you now?

Metrics that matter

Creating online videos is important for engagement and building credibility and trust in a brand. You can record yourself to send out to your viewers later or you can do it “live” for that real authentic experience.

So be careful what you focus on as the shiny new media toy’s data may be look good on the outside, but it may be just a waste of time.

Sure…..we need to measure, but the metrics the platforms are telling us maybe a little on the side of hope and optimism.

Just focusing on views as the only metric of success is dangerous.

It may not be fake news but it’s sounding a lot like the traditional media impressions metrics. Inflated and somewhat superficial…..and not worth getting out of bed for.

It is just an “impression.”

Spending time on marketing that matters can be the difference between success and failure. Make sure the activity, tactics and metrics we place a priority on are where we place our efforts.

Is Facebook treating us as fools so they can keep us addicted and coming back and pulling out the credit card?

Filed Under: Online Marketing Tagged With: Facebook, Social Media

Source: Jeff Bullas

Jeff Bullas

Jeff Bullas

Jeff Bullas is a consultant, blogger, strategist, and speaker. He works with companies and executives to optimize their online personal and corporate brands through the use of social media channels. Author of the Amazon best-selling book Blogging the Smart Way—How to Create and Market a Killer Blog with Social Media (Jeff Bullas, 2012), Jeff's own blog is included in AdAge.com's Power 150 ranking as a top 50 marketing blog.

Related Posts

  • 6 Easy Ways to Boost Your Brand in 2022
  • 5 Instagram Trends That Should Be Part of Your Social Media Strategy
  • 3-ways-to-grow-your-business-with-linkedinLinkedIn Networking Strategies From the Experts

Primary Sidebar

Random

Why and How to Align Your Team Through Brand Values

Aug 11, 2022 By Luke Britton

Why Businesses Should Treat Employee Burnout as a Risk Management Issue

Aug 11, 2022 By Andrew Deen

From Beat Cop to Entrepreneur: A Unique Startup Story

Aug 10, 2022 By SmallBizClub

a-startup-goldmine--combining-healthcare-and-technology

‍9 Tips for Making Your Healthcare Business More Successful

Aug 9, 2022 By Charlotte Sylvester

employment-practices-liability

‍5 Business Liabilities That Can Cause You A Ton Of Trouble

Aug 9, 2022 By Jeremy Bowler

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy