In addition to threatening our personal wellbeing and healthcare systems, COVID-19 has jeopardized the stability and survival of enterprises, hitting small to medium businesses (SMBs) particularly hard. Unlike larger companies, SMBs have fewer assets, smaller cash reserves, and a lean business structure leaving them unable to significantly shrink expenses by cutting less-essential positions or processes. […]
Vikas Agrawal
Big Changes Are Afoot in Bay Area Property Market
The Bay Area has been hamstrung by a series of problems in recent years, notably excess demand for housing owing to the rapid and unprecedented growth of Silicon Valley hiring. Over the years, housing prices have increased markedly with a median home price of around $1 million being the norm. This reflects a significant upturn […]
Neil Patel Reviews 3 Hacks That Will Grow Your Business
Maybe you’ve used his keyword research tools, read his blog, watched his videos, or listened to his podcasts. You’ve likely heard that name Neil Patel somewhere, somehow. With over 18 years of experience at the forefront of internet marketing, Neil has earned his expert status and trusted reputation. It also helps that he makes sure […]
4 Cheap (or Free) Customer Acquisition Strategies for Your Online Business
Facebook ads. Google ads. Instagram ads. Twitter ads… You’d be forgiven for thinking that ads on social media are the only, or dare I say it, the best way to market your business these days online. But there are other effective ways you’re probably overlooking. And you don’t have to spend a dime on marketing […]
4 Tips for Using Facebook Lead Ads
Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead […]
5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you know unused content in B2B digital marketing is expected to be a $50 billion problem for content marketers and CMOs? […]
3 Ways You Can Use AI to Supercharge Marketing for Your Real Estate Agency
Artificial intelligence (AI) has been at the center of many disruptions in recent years. Machine learning, deep learning, natural language processing, and other forms of AI have given us the best of automation across industries – from self-driving cars to digital assistants to AI-powered image recognition. And for real estate, an industry that has often […]
6 Smart Ways to Nurture High-Quality Leads
When you look at your website analytics, do you often find visitors who are just looking around, just like window shoppers in a physical store? Although your sales strategy should focus on those who are most likely to buy from you, do not disregard these “lurkers” easily. Basing on customer journey mapping, put them on […]
Overview: The Gig Economy Worker’s Guide to Stability
While the link between the gig economy and the future of work is becoming stronger, the former is still in its infancy. Organizations and individual workers who have jumped onboard are likely to encounter growing pains. Those who continue to ignore it are keeping themselves from the opportunities arising in their respective industries. But both […]
7 Ways Your Small Business Can Thrive Without Venture Capital
As you read about one startup after another scoring a round of funding, you may have pondered what it means for you to say “enough with the bootstrapping.” The world may call it a bold dream. But in reality, is it achievable? Citing data from Small Business Administration in 2013, Forbes reported that there are […]
