Facebook ads. Google ads. Instagram ads. Twitter ads… You’d be forgiven for thinking that ads on social media are the only, or dare I say it, the best way to market your business these days online. But there are other effective ways you’re probably overlooking. And you don’t have to spend a dime on marketing […]
Vikas Agrawal
4 Tips for Using Facebook Lead Ads
Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead […]
5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you know unused content in B2B digital marketing is expected to be a $50 billion problem for content marketers and CMOs? […]
3 Ways You Can Use AI to Supercharge Marketing for Your Real Estate Agency
Artificial intelligence (AI) has been at the center of many disruptions in recent years. Machine learning, deep learning, natural language processing, and other forms of AI have given us the best of automation across industries – from self-driving cars to digital assistants to AI-powered image recognition. And for real estate, an industry that has often […]
6 Smart Ways to Nurture High-Quality Leads
When you look at your website analytics, do you often find visitors who are just looking around, just like window shoppers in a physical store? Although your sales strategy should focus on those who are most likely to buy from you, do not disregard these “lurkers” easily. Basing on customer journey mapping, put them on […]
Overview: The Gig Economy Worker’s Guide to Stability
While the link between the gig economy and the future of work is becoming stronger, the former is still in its infancy. Organizations and individual workers who have jumped onboard are likely to encounter growing pains. Those who continue to ignore it are keeping themselves from the opportunities arising in their respective industries. But both […]
7 Ways Your Small Business Can Thrive Without Venture Capital
As you read about one startup after another scoring a round of funding, you may have pondered what it means for you to say “enough with the bootstrapping.” The world may call it a bold dream. But in reality, is it achievable? Citing data from Small Business Administration in 2013, Forbes reported that there are […]
Unique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine whether they will work in the company or not. The first intern outlines the facts and injects his confident opinion […]
4 Essential Resources Your Company is (Still) Neglecting
How many times have you wondered how to reach new horizons in your small business reality? Did you ever stop for a minute to compare yourself with what competitors in the local market or abroad happen to be doing? Most certainly yes, otherwise you wouldn’t rank as a promising entrepreneur due to the rapid shift […]
How to Improve Your Credit Score Before Making Important Investments
Being a successful and responsible adult involves taking important decisions like the place where we desire to live, to consider a retirement fund or even an extra income out of Forex Trading. However, prior deciding for any of these viable ways to invest our money we should consider what do banking entities and businesses, in […]
