Sales and Marketing
The 3-4-5 Party
When a customer at one of her other parties is hesitant about hosting, Leslie Adderhold, a manager with Pink Zebra, asks them what is holding them back from having a party. Most often it is…
The What and Why of Brand Positioning Statements
In theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term that leads marketers and executives to end up with ineffective statements….
5 Online Marketing Strategies Your Business Needs to Know
We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a…
10 Types of Visual Content On Instagram That Get Shared Like Crazy
Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to…
4 Strategies for a Successful SMS Marketing Campaign
If you’re looking to launch an SMS campaign, you need to make sure you first have the right strategies in place. Read on to learn the best marketing strategies. As a small business owner, we…
Don’t Write Off Content Marketing, Just Do It Right
For years now, content marketing has been a core part of every digital business marketing strategy. The reason? When done well, it’s an excellent way to build an audience for a brand or product, and…
Texting Parties with Kayla McGee
Kayla McGee is an Independent Consultant and Senior Manager with Pink Zebra. She shared with us on the Cash Flow Show – Direct Sales Radio about how she uses texting parties as one more type of party to offer…
How to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources. Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do…
11 of the Best Social Media Management and Reporting Tools to Consider
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools…
If Prospecting is the Toughest Part of Selling, Why Do We Put Our Least Experienced People in Those Roles?
Many people believe prospecting is the toughest part of selling. I’m actually not sure I believe that, but I do believe prospecting is tough. Our customers overwhelmed with just doing their jobs. Add on top…
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