Sales and Marketing
Do Local Businesses Still Need a Website?
Does your website still serve a purpose? Google’s primary objective is to answer people’s questions as quickly and as accurately as possible. Years ago, if you searched for a product or service, you would have…
How to Write Marketing Text Messages That Will Drive Sales
How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers…
How to Get Inbound Marketing Right for Your Small Business
If you have a small business and you want to maximize your returns, paying attention to inbound marketing is critical. First, let’s examine what it is and how inbound marketing can help your small business….
10 Free Marketing Tools You’ll Want to Try
Who doesn’t like FREE stuff? I’m always on the lookout for free marketing tools to share with small business and nonprofit readers and clients. These ten below encompass content marketing, SEO (search engine optimization), music,…
How to Analyze Your Data for Decision-Making
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can…
The 3-4-5 Party
When a customer at one of her other parties is hesitant about hosting, Leslie Adderhold, a manager with Pink Zebra, asks them what is holding them back from having a party. Most often it is…
The What and Why of Brand Positioning Statements
In theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term that leads marketers and executives to end up with ineffective statements….
5 Online Marketing Strategies Your Business Needs to Know
We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a…
10 Types of Visual Content On Instagram That Get Shared Like Crazy
Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to…
4 Strategies for a Successful SMS Marketing Campaign
If you’re looking to launch an SMS campaign, you need to make sure you first have the right strategies in place. Read on to learn the best marketing strategies. As a small business owner, we…
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