Sales and Marketing

5 Marketing Ideas for the Budget-Friendly Small Business

Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations…

5 Benefits to Joining Your Local Chamber of Commerce

Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your…

Peer-to-Peer Marketing is In

A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called “Top-Down” marketing. Divided as we were in our distinct personalities and preferences,…

5 Reasons to Love Event Marketing

All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a…

Which of the 3 Types of Advertising is Right for You?

If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that…

7 Social Media Tips That Promote Professionalism

“Professionalism is not just an idea; it’s a big deal. Having a team of dedicated and professional staff makes a huge difference in how customers perceive your business [or nonprofit], repeatedly patronize it, and refer…

The Power of Video Marketing

There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However,…

Are You Using Reviews as Part of Your SEO Strategy?

We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon…

Are You an Old School Customer Marketer?

“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time-honored methods of reaching our customers have worked for as long as there was print and…

How to Get People to Take Action

Leaders often struggle to take action themselves, and so getting others to take action can be tough. Whether it be your hostess, a new consultant, your leaders or even yourself, understanding the steps on how…

Top Articles in This Category

Stay up to date with