Do You Need an Attorney on Staff?

Most new companies seek outside legal help in their early stages, but all businesses that grow to a certain size will one day have to consider whether to hire an in-house attorney or continue to rely on contractual...

A Tale of Two Pricing Strategies

Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?

Why Trade Shows Are Alive and Well

Trade shows have been around for centuries in one form or the other and during all this time, they have been one of the most useful means of networking, buying, selling and advertising your business or...

Making Each Customer Feel Special

In the dictionary, "special" is defined as "better, greater or otherwise different from what is usual." In business, it is so important to make sure each customer feels special, as this generates a great competitive edge.


Sales & Marketing


In any business, the people you hire are essential to your success—they are the impression that customers will get of your business. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, believes that behavioral questions are the key when you are looking to hire someone. You need to know if the person you are talking to will fit into your model, if this is what they are passionate about. With the right questions, you can figure that out. And when you have a team of employees, it’s important to motivate them every day, at all different times of the day.

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