Using Data to Build Consumer Relationships

As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that...

Improve Your Content Marketing

It's truly the digital age, and this has greatly changed the way we share news, connect with others, and discover new products. The use of social networking websites such as Twitter and Facebook is prevalent...

Use "Switching Costs" to Your Marketing Advantage

Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor's product or service to yours. Offer incentives to existing customers to stay, and for...

How Do You Select a Revenue Model?

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium...

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