Tips on Effective Multi-Channel SMM

Multi-channel marketing involves the usage of multiple channels for the purpose of reaching more customers. The term multi-channel social media marketing (SMM) is self-explanatory.

Focus on Customers Who Will Come Back

I recently finished reading Simon Sinek's "Start With Why" and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.

The Shoulds and Should Nots of Deductions

Working for yourself means you are responsible for your taxes. There's no employer deducting from your wages as you go. Thus, it's up to you to keep track of your earnings, and very importantly, understand...

How to Win Back Former Customers

Do you remember the children's song "Make New Friends, but Keep the Old?" Unfortunately many businesses do not, and instead are singularly focused on finding as many new customers as possible.


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