STARTUP

How Much Does a Franchise Cost?

So you’re ready to start a franchise. Congratulations! Still, one thing might be holding you back – the franchise cost associated with starting the...

SALES & MARKETING

High Velocity Prospecting

I’m a huge fan of high velocity outbound calls—at least when done well. Recently, I needed to buy a new car. My current car was coming...

How to Make Emotional Targeting Work for B2B

Many B2B marketers believe they should use a logic-based, black and white detached approach in their marketing campaigns, but a recent study shows that tapping into buyers'...
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FINANCE

Pricing Strategy Guide for Product Businesses

It’s obvious that the price of your products have a lot to do with the profitability of your business. Exactly how to price products...

How Not to Spend a Loan

So you realize you now have the option to obtain financing. Your credit is good, you are on steady ground, you have collateral, and...

What You Need to Know About Payroll Tax Deadlines

From the moment you hire your first employee, you quickly realize there’s a lot more to payroll than simply issuing a check. For example,...

Business Plan Financials: Cash vs. Accrual Bookkeeping

I hate the buzzwords and general environment related to accounting and financial terms. No wonder business owners shy away from it. “Accrual accounting” sounds...