5 Signals to Evaluate to Test the Value of Your Brand

Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise...

7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the...

Making B2B More Like B2C Sales?

I read a terrific article by Tiffani Bova, “6 Tips For Selling In The Age Of The Connected Consumer.” There’s a lot I agree with,...
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Your Sales Invoice Should Be a Valuable Tool for Your Company

I’m willing to guess that you’ve given some thought about how your communication looks. You probably have nice stationary and many of you also...

Predictable Revenue

No, this post is not about Aaron Ross’ book, at least directly. It’s about the challenge each sales person and leader faces in achieving...

Searching for Stephs: Identifying the Greats in Early-Stage Startups

At my investment firm, we look for “Stephs” — as in NBA player Steph Curry for the Golden State Warriors. Why? He’s the underdog...

How Entrepreneurs Can Save Money Without Penny Pinching

Small businesses may be making great contributions to the U.S. economy, but their financial health is in critical condition. According to a 2016 JPMorgan Chase...