What do you do when someone gives you an objection? What do you do when they have some particular objection to your product, or your service, or even the entire appointment? The “feel, felt, found” formula gives you a way to handle that objection.
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I’d share three of them with you in the hopes that you’ll avoid them.
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by all means, measure your follower count daily!
So you have decided you want to “get a piece” of the $6 trillion U.S. government agencies are spending each year. Now the more challenging question is: Where should you focus your sales / business-development activities to win some of this business?
Last week we talked about ways to make your marketing more interesting by being less “professional.” Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
Small businesses have come a long way from the days of handing out pens or magnetic football schedules to keep a business in customers’ minds. The methodology of conducting business has irrevocably swung toward digital formats.
Yes, you guessed it. The phone. Picking up the phone to have a conversation is nothing new. People have been doing it for quite some time and, turns out, it still works! Email and social media platforms are great, but hearing someone’s voice adds character to a conversation.
Many people send out a release on silly things and expect to get publicity. If you want your release to be picked up by legitimate media either online or off, then make sure you have some news that is unique, interesting, controversial or about a famous person.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.