LinkedIn is by no means a static social networking site. It changes, seemingly on the hour, presenting users with new challenges in navigation, negotiation and real world application. Social business moves a light-year per second.
Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it's still important to be aware of what new technologies can help your small business flourish in search.
It's clear we're in a frenzy of networking and connecting. There seems to be a rush to establish connections, friends, whatever. People are reaching out, connecting, racking up the numbers. They're using every channel possible—LinkedIn, Twitter, Facebook, Google +, and more. But then there's this odd phenomena.
In the public domain, discussions on branding are almost exclusively focused on multi-national brands, brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald's. In discussing these powerful brands it becomes hard for small and medium size enterprises to recognize the value of branding. To these entrepreneurs, branding is the domain of world companies. Not so.
Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.
The biggest challenge for any blogger, content creator, and publisher is to "start." Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
Customer testimonials help making selling your product easy. Potential prospects often want proof that your product works the way that you claim it does. Customer success stories help validate your product and your company in general. If a customer loves your product, you have an easy job on your hands.
If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss "get" it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?
In 2012, over 85,000 local, state and federal governmental agencies combined to spend more than $6 trillion—that equates to over $30 billion each workday ($30 BILLION PER DAY). The combined annual spend of these agencies makes governmental agencies in the U.S. the "largest purchaser in the world."
While some of you are aware of what email marketing is, for many others it is a new way of maintaining connection with your audience. However, the buzz is everywhere. Like social media, email marketing is an indispensable business tool. It allows to build and maintain a relationship with your prospects and customers.