Marketing That Sticks: 7 Winning Inbound Marketing Campaign Strategies

What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.

Reach Your Perfect Customer on Facebook

Want to reach customers based on location, age, interests and other demographics? Then Facebook's advertising service may be just the right fit.

Why is a Personal Brand Important?

Your personal brand includes your skills, personality, behaviors, values, experiences, words, attitudes, and image. And, even though your personal brand may be experienced differently by your various networks, it is still YOU.

Laithwaites Wines Takes a Page from Amazon

One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business.

Small Business Marketing: Tips from Peter Drucker

One of the most important things to remember about marketing strategy is that marketing and sales are two different things. Always remember, the best marketing tips for small businesses will fail unless you put yourself in your customers' shoes.

5 Things You Need to Fix on Your Website to Land Media Coverage

One of the most cost effective ways to build awareness of your business and credibility in your market is media coverage, but too often you send out pitches and nothing happens.

7 Agency Secrets to Powerful Social Media Marketing Campaigns

Successful social media campaigns rely on content marketing for much of their impact and lead generation abilities. If you're looking for new ways to make your social media marketing strategies work harder for your company, you need to embrace some of these powerful strategies for improving the results of your inbound marketing efforts and for crafting an effective social media campaign.

How Branding is Relevant in a Slow Economy

If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you've been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.

Turn That Bad Review Upside-Down

A bad review may mean bad business for your company. The business listings available online are great to gain exposure but they also mean that you're under the scrutiny of your customers.

Funnel/Pipeline Games

The funnel/pipeline is a fundamental tool for sales professionals and managers. It's the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I've seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I'd spend a little time on a few of them.

Most Popular