Principles of Social Marketing

Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.

Improving Your Website One Piece at a Time

A presence on the web is increasingly important, as more and more consumers look for information on businesses online before visiting in person. Improving your website can be a daunting task, so break it down into manageable items that you can accomplish one at a time.

How to Handle a Negative “Troll” on Your Blog

Given enough time, almost every blog will attract trolls, whose only purpose in life seems to be picking fights with anyone and everyone. How do you handle this, especially when a troll threatens the image of your business? Here is what you should do.

Email Tips for Small Business

What’s the most effective way to use email marketing for your business? As more and more business deals go through email at one stage or another, your communication must contribute to the relationship. Here are 3 tips to close a deal over email.

We All Sell

Whether you consider yourself as being in sales, we all are; we sell our ideas, concepts, beliefs, and products. A sale is based on finding out what somebody wants or needs, and showing them how to get it. Selling requires helping.

Sales Objections

People can cite hundreds of reasons to not buy something. But ultimately, those reasons all boil down to 4 objections that you might run into at any step in the sales process. If you know your product or service, you can prepare for these objections and have an answer for your prospects.

Comfortable Sales Environment

To get someone to buy, they must be comfortable with their decision. If someone answers your presentation with an objection, do you know how to turn that objection into a reason to buy? Many times, that can be the exact reason somebody needs in order to make a positive decision.

Better Sales Methods

People are really just interested in two things. They might describe them a hundred different ways, but here is what they are interested in: How much does it cost, and what will it do for me? If you can answer those questions, you are on your way to a successful business.

Being Interested in Your Customer

The old saying goes, “People don’t care how much you know until they know how much you care.” The best thing you can do for you and your business is to truly care about your customers, to find out how you can help them and what you can do for them.

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