Mastering PPC: Tips and Tricks for Text Ads

As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we'll be looking specifically at running text ads on Google.

Talking About Features, Advantages, and Benefits

So many people get caught up in talking, especially salespeople, about features. Someone comes into your store, or on the telephone, or across the desk, and you are so focused on what your product does that you don't talk about the benefits they are going to get from it. So remember to talk about the features and the advantages of those features, and the benefits that your customer is going to receive.

5 Secrets to Increasing Your Email Open Rates & Recipient Engagement

How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.

Experiencing What Our Customers Experience

Too often, there's a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don't understand the frustration.They don't get it, we don't get it, there is a giant disconnect.

Foursquare Advertising for Small Business

Foursquare, a social website and mobile application, is making noise in the business world with its new take on advertising. Offering business a new way of advertising to its over 35 million users, Foursquare ads might be a unique opportunity to attract your tech savvy clientele.

3 Things to Avoid When Engaging a Decision-Maker

Success! You finally achieve the introduction to the decision-maker you have been waiting for. Here are three tips to make sure that your first meeting goes the right way, and builds the foundation for the future.

Turn “Broadcast” into “Engagement”

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

7 Reasons Why Your Digital Content May Be Turning People Away

With all that technology offers, it's easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let's look at some of the reasons why your content may be turning people away.

mxHero, “App Store for Your Email,” Raises $1.25M Seed Round

Leading business email innovator, mxHero has raised $1.25 million in seed financing from White Star Capital. Launched in 2012, mxHero is revolutionizing email for SMBs by making a lot of advance features available for Google Apps marketplace and other leading email platforms.

The Importance of Ranking on Page 1 of the Search Engine Results

I keep hearing a lot of murmuring in the small business marketing community, talking about Google Adwords/PPC, and other forms of paid advertisement. The general consensus is that these are effective marketing techniques for small businesses, but in actuality, organic search results are where small businesses should be focusing your marketing efforts.

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