Why Your Influencer Campaigns Are Falling Flat

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow...

Using Call to Action Triggers to Drive Conversion

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a...

Want to Grab a Local Audience? Do These 6 Things

If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes...

How to Establish a Video Marketing Strategy for Your Business

A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos...

Boost Your Branding: 7 Hottest Graphic Trends for 2019

Whether or not you put research, money and effort in to your brand, it will still be designed. Through many years of small business...

With Which of These Marketing Predictions Do You Agree?

2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several...

Measure Your Twitter Campaigns with Conversion Tracking

Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value...

Sales, You Have to Do the Whole Job, All the Time

We—or rather my wife—had an incident the other day. We have a housekeeper that comes into our house once a week. Recently, our housekeeper...

Digital Engagement

It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is...

Your Social Media Needs a Stronger Voice. Here’s How to Get One.

Platforms like Facebook, Instagram, and Twitter are fantastic free business tools. They allow us to promote what we do, share relevant information, and engage...

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