Cold Calling is Alive and Kicking

Cold calling is alive—at least when you look at the number of posts proclaiming its death. Also, judging by the number of “cold calls”...

May I Ask You a Question?

One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have...

Personal Branding Basics: The Content Question

“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of...

Stay on Top of Your Seasonal Advertisements

For a glance at the latest in small business ad ideas, check out your local monthly magazine. Chock full of creative promotions, regional publications...

How to Incorporate Video into Your SaaS Marketing Funnel

Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be...

How to Use LinkedIn Sales Navigator for Social Selling

It is safe to assume that as a business owner, whether small or big, you are on LinkedIn. According to Fortune, LinkedIn now has...

Reducing the Stress Factor

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you...

Our Products Are Becoming Commoditized!

It seems every product, regardless of how complex, is destined for some level of commoditization. In virtually every industry, we look at products and solutions...

4 Content Strategies for Micromarketing

A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his...

How Small Business Owners Can Expand Their Reach by Writing a Book

As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides...

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