Video Content: The Future of Social Media Marketing

In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else...

Are You Wasting Valuable Resources in Your Digital Marketing?

If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment)...

How Facebook Can Help You Grow Your Storefront

Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may...

5 Unique Ways to Drive Targeted Traffic

10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even...

Buyers Aren’t Killing Sales, Sales People Are Killing Sales!

I get so weary about the endless drivel about the “Death Of Sales.” Ironically, I never see a post from customers/buyers—even procurement—about the death of...

The Top 20 News Sites You Need to Get Media Coverage In

If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your...

Buying Email Lists is a Bad Idea: Here’s Why

Email marketing is the king of online marketing because it can be extremely effective. Email is cheap to send: once the content is written,...

What Does Your Welcome Mat Say?

What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation...

6 Surprising Retail Trends in 2017

Retail is a rapidly changing environment, both online and offline. Technological advancements and a shift towards omnichannel marketing strategies have impacted both environments. Many...

Are Your Customers in Transition?

When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from...

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