Boost Your Facebook Ad ROI Through Image Optimization

After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The...

SEO’s Long Tail Keyword Problem

So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more...

5 Important Variables That Affect Retail Business Success

Anyone who has ever run a retail business knows that it can feel a little (or a lot) like a roller coaster. There are...

7 Marketing Mistakes to Avoid When Starting a New Restaurant

So, you’re starting a new restaurant. Awesome! Many seasoned restaurateurs would love to be in your shoes — starting a new restaurant with a...

The Marketing Revolution No One Predicted

Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a...

Reinvent Your Category: Be Different

This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It...

3 Ways You Can Use AI to Supercharge Marketing for Your Real Estate Agency

Artificial intelligence (AI) has been at the center of many disruptions in recent years. Machine learning, deep learning, natural language processing, and other forms...

New Year New Website

There will be many local website designers ready to create and build your new website. But how do you choose? The price you will be quoted can...

How Learning SEO Can Improve Your Writing

Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank...

A Basic Marketing Campaign Template to Ensure ROI

In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close...

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