We Claim to Be Data-Driven, Yet We Ignore the Data

Recently, I heard someone say, “We claim to be data driven, yet we ignore the data.” Nothing could be more true of much of...

5 Reliable Tips to Help Create High Quality Content

With search engines being refined to favor ranking websites that deliver authoritative and meaningful information to users, it’s more important than ever to serve...

A Good Mobile Marketing Plan Can Have a Huge Impact on Sales This Holiday...

Mobile marketing, which drives mobile commerce, comes into its own during the holiday season. The number of app installs and sales sees a massive...

Social Media Mistakes That Can Hold Your Business Back

Social media can be a fun method of interacting with friends, family and old school mates, but once you start using social media platforms...

How One Chain of Pubs Uses Text Message Marketing to Skyrocket Repeat Customer Visits

A few weeks ago I had the opportunity to sit down and speak with Dave. Dave is the independant marketing manager for Sammie’s Pub...

Mini Marketing

The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind...

An Alternative to High Pressure Selling

We’ve all been subjected to high pressure selling tactics. We see various forms of these high pressure or manipulative tactics, whether it’s the high...

5 Steps to a Better SEO Strategy

Search engine optimization is exactly what it sounds like—optimizing your content and your web pages for best search engine performance. If you have a...

6 Steps for Boosting Your Conversion Rate

Did you ever do fundraisers as a child? Maybe it was for your football or softball team or maybe for a class trip you were...

3 Examples of High Performing Facebook Ads That Drive Leads and Sales

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a...

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