5 Ways to Thank Your Customers with Autoresponders

Cha-Ching! You've made a sale and now you have a customer. But until you get him or her to come back and buy again,...

5 Easy Ways YouTube Videos Can Keep You Out of Trouble

The beautiful part about the Web is how convenient it has made the purchasing process for your business. Unfortunately, that is also where the nightmares...

Social Media and Small Business: What You Need to Know

The time when social media was to be considered as “something for the youngsters” has passed. Today popular social platforms like Facebook, Twitter, Instagram,...

Why Free Consultations Don’t Attract New Clients

A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago....

Giving and REALLY Receiving

Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a...

Customers Aren’t Widgets

I’ve always thought sales is more science than art. I believe selling is a set of disciplined processes, many of which can be “engineered”...

How to Measure Offline Advertising with Google Analytics

<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe...

How to Beat the Demand for Longer Blog Content

If your business or organization has a blog, then you’ll want to know what your readers want: LONGER CONTENT! The annual Orbit Media Studios survey of 1055 bloggers...

Questions to Ask Trade Show Organizers

I am often asked how to tell which vendor events will be worth your time to attend. There are two things you should do to determine if...

How to Be a Dictator Enforcing Sales Offer Deadlines

Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing...

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