Eric V. Holtzclaw

Eric V. Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s more than 30 years of experience has made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest growing companies of 2022 and 2023, where he’s able to combine his three loves: business, technology, and people.

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A bus stop advertisement space with an empty white board, meant for marketing content, on a city street.

Five Ways to Optimize ROI on Ad Spend (ROAS) for Your Business

The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale…