In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the new interface, and […]
Sales and Marketing
Affiliate Marketing 101: How to Be an Affiliate
Everywhere you look entrepreneur “gurus” are claiming you can use affiliate marketing to make loads of cash online in just a few steps. Is all of this buzz around affiliate marketing worth the hype? In reality, yes. Affiliate marketing is a legitimate, effective way to make money online. However, it’s not as simple as it […]
Should You Pay for Social Media Ads?
This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using paid social media advertising: Amplify your reach Fit any budget Enhance your targeting Boost brand awareness Maximize your content marketing […]
Everything in Sales is Dead, Long Live Sales and Selling!
It’s tedious, every day a scroll through my various news feeds, there are any number of articles declaring the death of something in sales, or sales itself. Cold calling is dead Social selling is dead ROI is dead SaaS selling is dead The telephone is dead Email is dead CRM is dead The selling process […]
How to Design Your Own Top-Notch SMB Website on a Budget
You know you need to be online, and you’ve probably tried your own hand at social media marketing. If you’ve had any success, you’re now considering whether to hire a web developer or pocket the money and design your small business website yourself. Well, if you’re leaning toward the latter, this is what you need […]
The Importance of Tracking Conversions on YouTube
YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers […]
5 Unusual Marketing Tactics That Actually Work
Getting your message out into the world is an essential part of making it as a modern business, yet many entrepreneurs and business owners are finding it difficult if not downright impossible to set themselves apart from their competitors. Despite the increased reliance on digital technology across the marketing industry in recent years, too many […]
What You Should Know Before Using a Website Builder
If you want your business to be successful and have customers choose you over a competitor, you’ll need a solid online presence. Going it “old school” just doesn’t cut it anymore since more and more consumers search for businesses online before handing over their cash. Consider this: 88% of consumers research products and businesses online […]
How to Qualify Leads at Expos
Fairs and expos will bring you an unlimited supply of leads when you learn how to qualify leads! Your time is valuable! When you use this technique to qualify leads at the event, your time finding fairs and expos, setting them up and working them will be well-spent as you will bring home quality leads! […]
6 Easy Optical Marketing Tips That Won’t Break the Bank
One of the biggest challenges eyecare practices face is replenishing new clients. Getting new patients through the door can be a relentless struggle. Ironically, the focus on marketing often drops off when business is fairly busy. But in such a competitive market, marketing requires constant attention to bring new clients in. So how do you […]
