Sales and Marketing
Quashing Cognitive Bias: Then and Now
“All truths are easy to understand once they are discovered; the point is to discover them.” —Galileo It’s now universally accepted that the Earth orbits the sun every 365 and one-quarter days. However, approximately 400…
Ditch Hustle-and-Grind Sales Tactics and Get Real
Just because something worked in the past doesn’t mean we’re tied to using it forever. It’s time for those of us in business to leave hustle-and-grind sales tactics in the dust where they belong. So…
Why We Have Trouble Talking to Customers
As sellers, our job is talking to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free buying…
How to Boost Your Sales: 5 Tips
If your business is looking to boost its sales in the next few months and sustain this boost for the long haul, you have come to the right place. This guide will share the best unique…
How to Talk to Customers 101
As sellers, our job is to talk to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free…
How To Choose The Right Label Material for Your Product
Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large…
Leveraging TikTok Influencers: Strategies for Small Business Growth
In today’s digital age, small businesses have an unparalleled opportunity to reach vast audiences with the help of social media platforms. One such platform, TikTok, has proven itself as an influential tool for entrepreneurs and…
Nine Sensible Steps to a Successful, Seasonal Product Launch
Making a seasonal product launch successful involves meticulous planning, effective marketing strategies, and continuous engagement with consumers post-launch. By taking note of the following nine sensible steps, you can gain expert guidance on how to…
Email Marketing: Still the Most Cost-Effective and Efficient Consumer Message Delivery
Email marketing can be influenced by various factors, of which spam filters and sender reputation are the two main culprits. While specific statistics may vary, here are some notable insights, according to HubSpot: There are…
The Definitive Guide To Writing Effective Cold Emails
Without any doubt, cold emails are here to stay, but writing effective cold emails is a skill that doesn’t come easy. As one of the most cost-effective marketing tactics, they are a powerful tool for…
