I’ve been participating in a great discussion on the importance of talent. It’s an area that doesn’t get the attention needed and is critical to organizational performance. Too few managers pay the right attention to talent, both recruiting, onboarding, developing, and retaining the right people. As a result, the costs of this inattention to talent […]
Sales and Marketing
Find Gold with Forgotten Leads
What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs […]
This is Exactly Why You Need to Promote Your Brand at Trade Shows
Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with your brand. If you want to network within your industry and promote brand awareness, trade shows are an effective, non-digital […]
Theme Parties Increase Sales and Bookings
During several of the Summer Sales Solutions training events this month, the topic of summer theme parties came up. A recurring question was in regard to how to offer different theme parties without complicating your business by the need to change your party format each month. Running different theme parties each month, especially in the summer or […]
10 Reasons You Have to Use Animated Videos
Content is king, but video content is the overlord of the world. If you are marketing your business without using video, you are missing a large number of people who might just want to know about you and buy from you. YouTube is the second largest search engine after Google. If you want people to […]
How to Improve Your Small Biz Digital Marketing
Small businesses are particularly challenged when it comes to marketing. Even though 89% of small businesses invest in marketing, limited budgets and lack of specialty staff can stymie their efforts. A new study, The Manifest 2019 Small Business Digital Marketing Survey, offers valuable insight on several fronts including recommendations for improvement. I’ve taken the liberty of adding […]
The New World of Co-Opetition
The relationships we establish, in business, are very complex and constantly changing. We have relationships with colleagues. At some point, we or colleagues may choose to go work someplace else—even our competition. We don’t, at least I haven’t, stopped those relationships. Most of the time, there is intense competition—I want to beat them, just as […]
5 Easy Ways to Maximize Space in a Small Business
No shop, restaurant or any retail space can succeed without using the space that they have in an intelligent way. This can be straightforward when you have a lot of space to work with but that’s not something most businesses are blessed with. So, if you only have a small store or office, then how […]
Survey Says…Most Are Not Willing!
Most direct sellers are not willing to do what it takes to find business and be successful! On a recent Cash Flow Show Radio, I talked about a survey I had conducted a few years ago. Most Are Not Willing! It was a one question survey that went something like this: Why don’t you have enough […]
5 Powerful Ways YouTube Advertising Will Improve ROI
Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the world. It has over 1 billion active users, 50 million of which upload videos every day. People ages 18–34 watch […]
