Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you exist, then you don’t exist” and in today’s world, there’s a lot of truth in that statement. You need to […]
Sales and Marketing
4 Top Ways to Sell on Instagram
With Instagram, you can find your target audience and sell to them with relative ease. Here’s how. Use Instagram ads The Instagram algorithm is continually changing with major upheavals in the way algorithms sort and display content. Instagram ads are one way to find your way. Just be sure that you use an online logo […]
Five Tips for Retailers in the Pandemic
The future appears to belong to Amazon, Walmart, and all of those other massive cookie-cutter retailers which have survived due to the coronavirus epidemic. Those stores have seen empty shelves while other retailers struggle to keep the lights on. The Journal of Commerce reported that U.S. retail sales in March fell by 6% just compared […]
How to Optimize Your GIFs on GIPHY
Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant to satisfying a user’s query. While GIFS (Graphics Interchange Format) aren’t a new phenomenon, we’ve seen their use skyrocket across […]
COVID-19 Has Changed Business Forever… Is Your Marketing Keeping Up?
Friends, I hope you all are staying safe, practicing social distancing, and avoiding the COVID-19 Virus. Here at Betwext, we are lucky. Our team already worked from home… so it’s business as usual (sort of). Linda and I are hunkered down, working from home… and going out as little as possible. Like many families, we’re […]
Uncertain About Philanthropy? 6 Reasons Why Your Business Should Give Back
A good number of business owners see philanthropy as something that only big and very successful businesses should engage in. While it is difficult to give when you are struggling financially, smart businesses know that philanthropy can give their enterprises an edge. If you are on the fence regarding philanthropy, here are six reasons why […]
Google Shopping Introduces Free Product Listings
What You Need to Know Google announced this week that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S. This change will occur on the “Shopping” tab on Google, where we will start to see organic product listings below a paid shopping carousel […]
4 Simple Ways to Be Successful on Instagram
Instagram is one of those social media channels, where organic reach is still alive. In fact, Planable’s research says that Instagram has one of the highest engagements compared to all other channels. Instagram gives you approximately 10 times as much engagement as Facebook. However, great organic reach means zilch if you’re not primed to take […]
Avoid These 5 Social Media Fails When Facing Trouble
I covered this not 6 months ago but feel that the situation each and every one of us finds ourselves in today, calls for us to revisit social media and the way it has changed the way we learn about, share and react to big events – good or bad. We rush to it to […]
The 9 Best TikTok Bots To Help You Go Viral Right Now
The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Now is the time to double down on this […]
