Search engine optimization (SEO) companies are always looking for new and innovative ways to improve your website’s visibility. They use a variety of techniques, such as keyword research, link building, on-page optimization, and competitor analysis, to help your site rank higher in search engine results pages (SERPs). But before you can even start working on […]
Sales and Marketing
3 Easy Ways To Generate Consistent Leads
Leads are the lifeblood of any business. When running an online business, you need a steady stream of leads. You can always pay to get leads. But what if I told you that you can generate leads without spending a single penny? Interested? Following are the top 3 ways by which you can generate leads […]
3 Offline Ways You Can Promote Your Small Business
Ask most small business owners, and they’ll tell you they run a website to promote their service or product and ultimately gain customers. In fact, according to survey data, 72% of small to medium sized businesses (SMB) have an online presence. While having a website is definitely a necessity rather than a luxury these days […]
How To Succeed at DIY Visual Marketing
Marketing comes in different forms and perhaps one that is often overlooked in importance is the visual aspect. Non-verbal communication can be a winning format as it allows companies and brands to tell a story in a short time. Nailing the visual marketing provides clear and dynamic cues for would-be customers to understand your mission […]
We Know How Influencer Marketing Works–And It’s Not About Celebrities
We know how influencer marketing works and we know why it works. Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new. In the past, we called it “endorsements,” usually by paid spokespeople like recognizable figures and celebrities. The only difference between the endorsements of yesteryear […]
Social Media is Key to Small Business Advertising
For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know which investments make sense, especially for newer businesses with more limited budgets. A new survey from Visual Objects — a portfolio website […]
12 Techniques To Make Cold Calling More Effective For Your Business
Running a business isn’t a walk in the park as there are plenty of things you should look after. Apart from implementing the best marketing strategy, you must also ensure that your products and services are top-notch. But before you get busy handling those things, gathering enough clients is a must. If you’re just starting […]
How to Increase Your Gift Card Sales Right Now
You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected to reach $2.7 trillion by 2027. Furthermore, shoppers also feel inclined to visit a store if they receive a gift […]
How to Do Keyword Research for Social Media and Beyond
Trust me when I say this: Keywords are equally important for social media campaigns as they are for your SEO campaigns. In this post we are going to examine some tools that you can use for conducting keyword research for your campaigns, for social media and more. Google Analytics With Google Analytics you get access […]
What Deals Can You Get Shopping at Meijer?
Founded in 1934 by a Dutch immigrant named Hendrik Meijer, this supermarket certainly had humble beginnings. Considering that there are 259 stores across the US today, it’s not hard to see that the brand has come a long way over the years – and there are quite a few reasons for this. Image Credit If […]
