In marketing, keeping score matters. There was a time when being funny or memorable was enough. Back then, there was an obvious line between marketing and sales and we marketing types didn’t need to worry as much about ROI. Today, that’s how a CMO or agency gets fired. Every dollar spent needs to contribute to […]
Sales and Marketing
You Can Now Set Up a Gift Card or Donation Campaign on Google My Business
Here’s another way to keep your customers engaged during the Covid-19 pandemic. Local businesses can now set up a gift card offer or a donation link right on their Google My Business page. It’s easy to do. Here you go. Go to our GMB portal and click “Posts” on the left side menu. Click COVID-19 […]
How to Target Your Audience on Social Media During Covid-19
Have you lost your customers due to COVID-19? Are you aware of social media techniques to target more audiences and convert them into customers? In this post, I’ll let you know what you can do to expand your circle of audiences to offset sales cuts. How does COVID-19 impact businesses? COVID-19 has caused significant financial […]
How Marketing Has Changed in a Coronavirus World
With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing: How to Market Through Crisis,” I offered three things you can continue to do to keep your brand alive. But […]
How to Build Backlinks in 2020 – The Do’s and the Absolute Don’ts
If you want to rank in Google you need backlinks. Google views these backlinks as votes of trust and, the more trusted your content is deemed, the more people will have access to it. What are backlinks? Backlinks are “inbound links” from one website to another. The more the merrier, right? Pages with a high […]
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO […]
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment. Google has evolved and become more sophisticated over the years and is now able to process natural language making informed […]
6 Tips for Real-Time Digital Marketing During Special Events
Covid-19 has temporarily changed the way businesses hold special events. But even with online functions, managing and running a special event is a multi-faceted job with lots of moving parts and components. Most special events have a dedicated event management team consisting of professionals to manage these aspects. One particular point of running a successful […]
Don’t Stop Marketing: 3 Basics to Market Through Crisis
For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is over, you can’t stop marketing! Even if you don’t have the usual human or financial resources, there are some things […]
Are You Making These 5 Marketing Mistakes
Have you recently found that your business isn’t reaching its full potential online? Perhaps you are on page 4 of the SERPs when you want to be on page one. Or, you could find that there’s a high bounce rate on your website. If that’s the case, you could be making some crucial marketing errors. […]
