Sales and Marketing

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies.There is no asset more powerful...

A good sales team is one that is persuasive, effective, and above all, efficient.Having the soft skills to close a deal is paramount. But,...

Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns:Skippable TrueView in-stream ads: These appear before, during, or...

If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to...

Every profession has its own language. It’s a shorthand that enables people in the profession to more effectively and efficiently communicate with each other...

When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to...

Whether you are ‘talking’ virtually or face to face, using the feel, felt, found method of communication will make you a more effective communicator.The...

Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative,...

“Lazy” sales people are among my favorites—let me qualify that. “Lazy” sales people who always make their goals are among my favorites.“Lazy” sales people,...

Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of...