By 2027, the global market for dietary supplements will reach $231 billion. Many of these sales are made online, and 77% of online supplement sales take place on one platform: Amazon. While this platform does provide customers with convenience and a wide selection of products, the quality of Amazon supplements is a growing concern. Supplements […]
Sales and Marketing
Digital Transformation: How the Pandemic has Pushed Innovation
Following the arrival of the Covid-19 pandemic in early 2020, a raft of measures were brought in to limit contagion. While the country wasn’t locked down entirely, strict conditions were imposed on businesses. The number of workers who could congregate in a single building was effectively limited, and everyone who could work from home was […]
4 Top-Brand Strategies to Increase Your Digital Footprint
The excitement of launching an online business is nothing less than the excitement of a child who receives its favorite gift. However, sustaining it surely is not a child’s play. There are a plethora of factors involved that make your online business successful and yet when we see big brands marking another milestone so effortlessly, […]
This is Why Social Media Engagement is Important
For the last decade, social media advertising was something utilized by many companies, but not quite a necessity, especially for smaller businesses with target demographics who weren’t particularly tech savvy. The evolution of social media in the last few years is undeniable, though, and there are no longer any target demographics that don’t use at […]
The Coming Digitization of Healthcare
Poor communication is not only frustrating; it is a money sink. Every year, the United Kingdom’s National Health Service loses £1 billion to problems caused by communication failures. The solution, thankfully, is simple, in demand, and applicable in every country and every business. Patients want to interact with healthcare providers the same way they interact […]
Top Shopify Apps to Look for in 2021- Part 2
Shopify is one of the most used eCommerce platforms. Many online store owners like it because it allows seamless integration of third-party apps for increasing sales and optimizing revenue. From overcoming abandoned carts to relationship-building, there are a plethora of Shopify apps that make conducting eCommerce easier. While most of them are user-friendly and perfect […]
8 Marketing Hacks Every Startup Should Perfect
The art of marketing has its undeniable benefits, but it has a slightly different meaning for startups. How come? Simply put, startups operate in a different environment than traditional businesses, which is chiefly reflected in their “family-oriented” way of doing business. In a successful startup, each team member sees success and failure as shared contributions, […]
5 Critical Components of a Compelling YouTube Video
YouTube has become more competitive for brands. The platform’s trends report found that channels trying to create an audience were up by 95% from last year. Yet, the engagement and interest on the video platform remain higher than ever. How can you ensure that you stand out and get a slice of attention from viewers […]
How to Succeed in eCommerce After a Game-Changing Year
The world of eCommerce has had a game-changing year. No matter what people say about growth before 2020, it was when the COVID-19 pandemic that people truly shifted to a digital-first mindset. In eCommerce, that means all sorts of positive opportunities for growth. It means new customers are seeking digital products and services first. After […]
The Power Of Role Playing
You are probably shocked. “Dave doesn’t write about this stuff, he usually writes about much bigger issues.” Actually, conducting role plays has been a powerful tool that we use both in our consulting, training, and coaching. I don’t think we use them enough. Control the Stage Fright There are a lot of tools that offer […]
