Sales and Marketing
Red Flags Pointing to Black Hat SEO
The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a set of practices that increases a website’s ranking on Google and…
How I Improved the Memorability of My Brand with This Simple Change
Brand… What does this word mean to you? A brand is recognizable. Memorable. Trustworthy. Brands penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns. As much as we convince ourselves we…
Why Your Business Needs Lead Management Software
Leads are the lifeline of any business. However, when leads are coming from multiple sources, businesses may find it difficult to manage them. This is where lead management software comes in. Lead management, also referred…
How a Fitness Instructor Uses Texting
How would you use SMS Messaging in the fitness arena? Everyone needs exercise, right? Right! This is nothing new, doctors have been saying it for years and now it is even trending. Well, Ana Ferris,…
Don’t Overlook These 3 Things to Successfully Launch a Small Business Referral and Affiliate Program
If your small business is looking for ways to grow organically, starting a referral program is a great way to accelerate the momentum you already have with your best customers. It’s a win-win for you…
Imagine What Endless Referrals Could Mean for Your Business!
Actually, you can do more than imagine. This is the first in a series of brief videos titled, “Endless Referrals Action Tips.” In Tip #1 we look at the biggest challenge for practically anyone and…
What About the Forecast?
Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never…
Take a Stand
My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge? It had…
4 Underlying Ways to Revive the Lost Art of Relationship-Building with Customers
Technology has provided businesses with unprecedented advances. But even in this digital age, personal relationships are critical to building trust and loyalty with customers. Despite all the tech advancements, the disruptive force happening in business…