Sales and Marketing
What Does the Future of Web Domains Mean for Small Business?
Since their conception, domain names have been a crucial part of growing a business’s online presence, no matter its size. Think of web domains like an address or postcode, but online. Getting a professional domain…
Is GenZ the Most Creative Generation? They Say Yes.
Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution,…
5 Reasons Why You Should Move Out of Your Home Office
Nowadays, working from home is becoming more and more common. Working in your pyjamas, creating your own schedule, avoiding office politics–sounds great. Commuting from bed to bed, saving money, spending more time with your family…
Do This for SEO Before You Pay to Hire a Pro
Serious site audits, link building and the like can be rather complicated. As a result, you might end up thinking that you must hire outside professional help. Don’t get into that rut. There are a…
GMB Spam and Local Business: Fight Back!
GMB spam is on the increase but Google needs your help to combat it. Don’t you hate it? You work your tail off making sure that your company is in the Google 3-pack for your…
7 Proven Techniques to Streamline Your Sales
Sales. For many new entrepreneurs, putting on a salesperson’s hat is anything but enjoyable—but it’s a necessary evil. During the first years of your business—if not the whole life cycle of the business—you are your…
Social Media Marketing for Small Businesses
A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing…
Cold Emails Are Far From Dead — Here’s Why
Some people say cold emails are ghosts of what was once effective. But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider. First…
Process is the Foundation for Agility/Nimbleness
We want to be flexible, nimble, able to adapt to the circumstances, leap on an opportunity, respond quickly. We abhor process since that constrains our creativity and ability to innovate. Too often, when I talk…
The Email Economy: Using Email Responsiveness To Build Trust
Over 10 years ago Fast Company declared email to be dead and in the years to follow this sentiment would be proclaimed by the Wall Street Journal, the CEO of Evernote in The Telegraph and…
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