Sales and Marketing
How Does Your Customer Make Money?
Can you answer the question, “How does you customer make money?” By that, I don’t mean at a superficial level, like, “Well, dugghh, Dave, they sell stuff……” I mean really understanding your customer’s business. It…
Clients You Love
The truth is not every client is created equal. We all know that there are clients we love to serve. We’re able to provide them with incredible value and they appreciate the work we do….
The Best Promotional Products of the Year: An Infographic
While many small business owners know that promotional products are a way to advertise their products or services, there’s often a question about which ones are right for them. Bags? Pens? Stationery? It’s completely understandable—there…
Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B…
Always in Good Form
You’ve now learned the first two Feel-Good Questions as well as the “One KEY Question” that will separate you from practically everyone else. Here’s one more type of question. They (because there are actually four of them)…
The Art of the Bluff
I was stunned and appalled to read an article sponsored by a major sales publication promoting the “Art of the bluff.” The author was cautious to highlight the negative connotations around bluffing—the feeling of manipulation,…
Elevate Your Video Ads with New YouTube Extensions
Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to…
Tools of the Trade
One of the best outcomes of the proliferation of the Internet into all of our worlds is the access that it affords us to information, each other, and tools that make our jobs easier. In…
Don’t Panic: A Traffic Decline Analysis Checklist and Toolbox
Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly…
Grow Your Business in 2020: 9 Critical Strategies Exposed
In this article we’re going to talk about 9 critical areas of your life and business you should be focusing on this year. By focusing on these specific areas, you will help your business grow…
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