Troy R. Underwood is an industry disruptor. Part technologist, part economist, and all innovator, he revolutionized the motor vehicle industry with the nation’s first electronic title system for financial institutions, which was later sold for $106 million. His healthcare venture, benefitsCONNECT, innovated healthcare benefits administration and resulted in a highly successful acquisition. His new book is "How to Launch Your Side Hustle: Start and Scale a Business with Minimal Capital.' Learn more at troyunderwood.com.
Sales. For many new entrepreneurs, putting on a salesperson’s hat is anything but enjoyable—but it’s a necessary evil. During the first years of your business—if not the whole life cycle of the business—you are your…