There is a popular belief that to successfully launch a new product or business you require substantial capital. That belief is a myth. While it’s true that a new product or business will require a small investment, more and more businesses are launching with smaller and smaller amounts of startup capital, bootstrapping their way to […]
Christina Elroy
What Should Entrepreneurs Know Before Starting Their First Business?
Starting your own business can be one of the most fulfilling adventures in life. Not only is it an opportunity to pursue whatever you’re passionate about, but you can create your own work schedule, gain unique experience, and if all goes well, earn yourself a small fortune. Unfortunately, the hard truth for the vast majority […]
Improve customer retention with these simple strategies
There’s a long-standing debate about whether retention or acquisition is more important. Whatever side of the fence you fall on, you can’t deny that each one has its place. You can acquire all the customers in the world but if you don’t have strong retention then you’ll eventually burn through your total addressable market. Likewise, […]
Is Blockchain Tech A Solution To Digital Identity Theft?
Identity theft has grown exponentially in recent years, and some of us may have even experienced it before. While the pre-modern era of identity theft involved looking for information or bank accounts through trash cans or snooping around, digital identity theft involves hackers using different methods to access databases or hack an individual’s device to […]
Post Covid–the New Landscape of Small Business
The start of the new decade has been disruptive, to say the least. Between Australia’s devastating bushfires and COVID-19, small businesses have been hit hard by unavoidable economic conditions. But by the same token, for many of these businesses the internet has proven to be a lifeline, helping them to continue to operate and even […]
7 Industries That Will Still Thrive During Uncertain Times
Uncertainty is a driving force for change. Every global pandemic in history has shown the remarkable resilience of humans as we evolved and adapted to whatever the new normal has been. Whether out of necessity or safety, there is documented evidence during these times, which saw markedly accelerated adoption of changes and new behaviours. COVID-19 […]
How Retailers Can Bounce Back From COVID-19 by Creating an Unforgettable Customer Experience
With so many businesses competing for the same market, modern customers have a lot of freedom to make well-informed choices when looking for goods, services or information. For the entrepreneur, this means constant innovation and reinvention to ensure the best customer experience to bring traffic back to your store. The process involves researching you’re your […]
6 Ways to Find New Business Opportunities During COVID-19
Whenever there are losers, there are winners. This has never become more true in modern times. With lockdowns across the world and the economy coming to a halt, it seems like everyone is taking a hit. But that’s not entirely true. With changes to how we work and our daily lives, it opens doors to […]
7 Fastest-Growing Industries During COVID-19 (And How You Can Benefit)
COVID-19 is now on every continent except for Antarctica, spreading to over 150 countries and rising. Lockdowns, quarantines, and other movement restrictions due to the pandemic have significantly affected the majority of industries . But amid these difficult economic conditions and social distancing enforcement, there are a handful of lucky industries which are set to […]
9 Side Hustles Full-Timers Can Start to Make Extra Money During COVID-19
COVID-19 has taken the world by surprise. This pandemic seemingly came out of nowhere, causing businesses and economies alike to come to a grinding halt over the past 3 months. Thankfully, many organisations are already digitally equipped to continue doing at least some of their business online. But there’s a growing number of people who […]
