Sales and Marketing

Are You Making These 5 Marketing Mistakes

Have you recently found that your business isn’t reaching its full potential online? Perhaps you are on page 4 of the SERPs when you want to be on page one. Or, you could find that…

Are You Hiding From Your Customers in Plain Sight?

Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you…

4 Top Ways to Sell on Instagram

With Instagram, you can find your target audience and sell to them with relative ease. Here’s how. Use Instagram ads The Instagram algorithm is continually changing with major upheavals in the way algorithms sort and…

Five Tips for Retailers in the Pandemic

The future appears to belong to Amazon, Walmart, and all of those other massive cookie-cutter retailers which have survived due to the coronavirus epidemic. Those stores have seen empty shelves while other retailers struggle to…

How to Optimize Your GIFs on GIPHY

Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant…

COVID-19 Has Changed Business Forever… Is Your Marketing Keeping Up?

Friends, I hope you all are staying safe, practicing social distancing, and avoiding the COVID-19 Virus.  Here at Betwext, we are lucky. Our team already worked from home… so it’s business as usual (sort of)….

Uncertain About Philanthropy? 6 Reasons Why Your Business Should Give Back

A good number of business owners see philanthropy as something that only big and very successful businesses should engage in. While it is difficult to give when you are struggling financially, smart businesses know that…

Google Shopping Introduces Free Product Listings

What You Need to Know Google announced this week that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S. This change will occur…

4 Simple Ways to Be Successful on Instagram

Instagram is one of those social media channels, where organic reach is still alive. In fact, Planable’s research says that Instagram has one of the highest engagements compared to all other channels. Instagram gives you…

Avoid These 5 Social Media Fails When Facing Trouble

I covered this not 6 months ago but feel that the situation each and every one of us finds ourselves in today, calls for us to revisit social media and the way it has changed…

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