Design is a very important aspect of a branding strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target audience.
Of course, just like with any other creative industry, there are plenty of interesting design trends, but there’s just one problem – trends tend to stop trending. All but one. More and more brands adopt the minimalist approach in order to level up their image and branding long-term.
What Exactly Is Minimalism in Design?
Minimalism as a trending brand strategy is a timeless solution. As a design technique, it relies on simple yet classic lines and typography. In that respect, there’s no need to tweak the designs every once in a while once something new comes trending. The composition is already stylish and modern enough.
That said, minimalism follows the principle of less is more. It utilizes the power of negative space and limited color, while the strong sense of hierarchy within the design elements provides an impactful and memorable image/message.
As mentioned, minimalism is a timeless trend. In that sense, this technique is not new. Actually, minimalism has been rooted in the history of design, art, and architecture from the beginning of the 20th century. The whole concept focuses on the most basic elements and forms of the design in order to tell a comprehensive, noise-free story.
Why is Minimalism Relevant Now?
We live in a digital age, with a huge amount of information at our fingertips. Not only can people use their computers to access the Internet, but the use of smaller gadgets such as tablets and smartphones is growing every day when it comes to browsing the Web. In that respect, brands need to work harder in order to organize their information in a way that is pleasant, engaging, and understandable for the viewers.
Brands nowadays have a lot of competition. What’s more, they have to avoid the sensorial and informational overload in their user experience if they want to attract more people to their pages and have them stay for longer. Not to mention that fast loading speed is crucial.
That said, making the most out of minimalism as a trending branding strategy is an ideal route when it comes to cutting the clutter and providing clear navigation and information to the users.
Consistency Across the Board
Marketing is a must for every brand looking to succeed in this day and age. This includes both the online and traditional forms of marketing.
When we talk about online marketing efforts, social media channels are the obvious branding aspect. This is where minimalism comes in handy as well, especially when you consider the cross-platform continuity.
After all, using a minimalist design on your website to market your brand on a range of different social media channels will yield more success than having to deal with other, more “cluttered” design solutions. Pushing your minimal design from your website to these platforms is how you make your brand recognizable among your target audience.
What’s more, minimalist design is ideal for traditional marketing, too. Regardless of what type of traditional marketing you decide is good for your business, be it display stands or branded flags, fabric displays, and so on, minimal design will make the end result more impactful, less chaotic, and more budget-friendly.
The key to smart marketing is the ability to take your branding across different platforms in a consistent manner. And the best way to do precisely that is to embrace minimalism.
Minimalism Utilizes Creativity to the Fullest
It’s not uncommon for minimal designs to be thought of as simple to create and execute. However, the truth is quite different in that regard. In order for the minimal branding design to be effective and actually show off the company’s identity properly with the limited use of design elements, the designer has to make the most out of their creative power in order to create a coherent story with the color, lines, typography, and overall composition they have at their disposal.
In that respect, minimal designs are anything but boring. When executed properly, they’re quite fun, interesting, and engaging, which is precisely how this less is more approach manages to stick in people’s minds. After all, the simpler you go with a design, the more opportunity there is to use it in further marketing with fun twists. For instance, it’s always a surprise to the target audience to explore the innovative nature of a minimal logo or a website interface.
The balance and functionality of the final product achieved through the visual harmony and logic of simple composition can make the brand stand out from the competition in this day and age when the market is already oversaturated.
Utilizing minimalism as a trending brand strategy can effectively create the clarity and impact necessary for stronger connections with your target audience. Essentially, this concept will allow the market to “click” with your brand faster and in a more engaging fashion.