Sales and Marketing

4 Marketing Solutions for the Online Banking Industry

Operating an online-only bank or an internet bank differs from conventional banking in a variety of ways. It is for a good reason too. For instance, the absence of brick-and-mortar branches and excessive staff leads…

How to Make Money on Instagram From Home

The unprecedented effects of the global COVID-19 pandemic can’t be understated. In the United States alone, the economy shrank by about 32% between the months of April and June as governments imposed lockdowns and multiple business…

2nd Time’s a Charm: Trying Again is the Winning Strategy

There is no shame in trying and failing. Life is like baseball. It is mostly failure with a few notable successes. Think about it: A baseball player batting 300 is considered wildly successful. That player…

4 Simple Ways to Improve Your Content Strategy

Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the…

6 Ways to Create a More User-Friendly Website

In today’s tech-inclined world, having a website is not optional – it’s necessary if you want to reach your audience. Even a simple website can introduce people to your brand and provide the information a…

Why Do Customers Leave My Website?  Part 3

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next…

Which Email Marketing Service Is Best?

Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email…

How Start-ups Use Big Data Marketing To Grow

When you look at marketing today, you’ll probably run across the concept of big data several times. What was once a fringe, emerging field has proven to be quite useful for large companies looking to…

Is Social Media Marketing Really Worth the Investment?

Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept,…

5 Simple Ways to Improve E-commerce ReOrder Rate

Source: Pixabay Customers will keep you in profit; repeat customers will keep you in business. This is because over 65% of a company’s business comes from existing customers. This is why it is important to…

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