Sales and Marketing
Want Your Drip Email Campaign to Convert? Here’s How
Email drip campaigns are one of the most effective ways to provide valuable information to your target audience with the purpose of customer conversion. Drip campaigns are applicable as both sales funnels as well as…
6 Essential Things to Know When Hiring a BigCommerce Agency
BigCommerce is becoming so popular and there’s no doubt it’s one of the finest and best eCommerce platforms available today. With the super-easy implementation, easy-to-use dashboard, and customer-centric themes, BigCommerce has seen tremendous growth in…
Why Do Visitors Leave My Website? Part 4
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next…
5 Easy Ways To Move Customers From Email To Text Message Lists
Author’s Note: Moving prospects and customers from your email list to text message list has been a big question in the last few weeks. This article was first published in 2016… so we pulled it…
Have You Heard? Eyeballs Aren’t Everything.
Remember when…? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and…
4 Marketing Solutions for the Online Banking Industry
Operating an online-only bank or an internet bank differs from conventional banking in a variety of ways. It is for a good reason too. For instance, the absence of brick-and-mortar branches and excessive staff leads…
How to Make Money on Instagram From Home
The unprecedented effects of the global COVID-19 pandemic can’t be understated. In the United States alone, the economy shrank by about 32% between the months of April and June as governments imposed lockdowns and multiple business…
2nd Time’s a Charm: Trying Again is the Winning Strategy
There is no shame in trying and failing. Life is like baseball. It is mostly failure with a few notable successes. Think about it: A baseball player batting 300 is considered wildly successful. That player…
4 Simple Ways to Improve Your Content Strategy
Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the…
6 Ways to Create a More User-Friendly Website
In today’s tech-inclined world, having a website is not optional – it’s necessary if you want to reach your audience. Even a simple website can introduce people to your brand and provide the information a…
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