Sales and Marketing
3 Ways to Determine if SEO Is Working
It’s quite common for a small business to get caught up in the technicalities of digital marketing. To get ahead, most invest heavily in a marketing campaign that includes SEO. However, marketing strategies evolve all…
How Your B2B Business Can Appeal to Multiple Industries
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task….
4 Tips for Creating a Memorable Brand
Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and…
How Your Local Business Can Prosper After Covid
Now is the time to get into position Businesses are ready to reopen but the cases and deaths from COVID-19 keep rising. Will customers start to come out even when the government says it is…
Leveraging Coupons & Coupon Code Data From Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they…
How Researchers Used Text Marketing to Study Homeless Teens
This is an example of an absolutely fascinating way to use text message marketing. I was surfing the internet the other day… just killing time. That’s when I came across a very cool article about…
Wishing You a Bright & Happy New Year!
We’re off for the holiday weekend–see you back here on Monday!
10 Top Tips to Boost Brand Consistency
Consistency is vital if you’re trying to build brand identity. If you send your audience mixed messages this will not only confuse them, but they’ll be less likely to trust your brand. It’s important to…
Here’s How to Make Your Restaurant Stand Out From the Competition
It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are…
The Immense Influence of a Smile
It’s very basic…and it’s very powerful! There’s perhaps nothing more powerful in beginning a conversation, setting a frame, resetting someone else’s negative frame, or in overcoming an interpersonal challenge, than a smile. A warm, authentic,…
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