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7 Essential Tips for the SEO-Challlenged Startup

By: Jeremy Bowler

 

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Finding success with your startup is never easy and it’s never a straightforward process. That’s why it’s so important to harness every possible tool you can to give your young business the best possible chance of lasting and sustainable success. And part of that should undoubtedly be SEO.

There are lots of things that can be done to enhance the way in which you approach the challenge of SEO and that’s what we’re going to discuss today. If you want to learn the basics and understand how to construct an SEO strategy that’s going to lead to long-term success for your business. Read on now to find out more.

Get Amplified by Relevant Influencers

One of the first things your startup can begin to do is reach out to people with influence in your specific niche and area of business. Once you have partnerships with influential and respected people, you’ll be able to reach new audiences. But from an SEO point of view these partnerships matter too. It’s about showing search engines that your business and your website are established and can be trusted, and being amplified by prominent and well-established individuals does exactly that.

Learn the Basics of On-Page Optimization

It’s important to consider how your business might approach the challenge of on-page SEO optimization as well. There are so many different aspects of on-page SEO so this is something that you’ll need to explore. Things such as keywords, title tags, meta descriptions and internal linking are all really important when it comes to on-page SEO, so none of this stuff should be overlooked. Image optimization strategies will also help your on-page SEO outcomes a lot too.

Establish Mobile Friendliness

Right now, search engines are very much focused on addressing the switch away from desktop devices and towards mobile devices. That’s why websites that are not responsive and therefore aren’t mobile friendly are always going to be less able to rank well on search engine results pages than those that are mobile friendly. More people than ever are browsing the internet on their smartphones, and that can’t be ignored, so be sure to make your website responsive at the earliest opportunity if it’s not already.

Create Infographics

Infographic content is great for SEO and definitely helps your pages to rank higher on search engine result pages, especially if the content is structured well and the on-page SEO is dealt with correctly. Be sure to keep the content, relevant, appealing and informative. Although infographics are meant to be very easy to understand and digest, they also need to be offering something educational or informative to the reader as well.

Improve the User Experience of Your Website and Understand How Google Measures It

There’s a great deal of importance placed on the user experience offered by websites when it comes to determining ranking on search engine results pages. User experience is important when you’re trying to secure customers, but it’s also important to Google, as they’ve made clear through their Core Web Vitals. It’s important to understand how Google measures user experience so you can tailor your approach to what Google is looking for. So follow the link to find out more.

Make the Most of Blog Content and Comments Sections

Having a blog on your startup’s website gives you another way to get found and another source of visitors. People might head to your website to read a blog post but stick around to find out more about the products or services that your business has to offer. That can only be a good thing. And it’s a great way to make your website easier to find on Google search results pages. You’ll be able to pull in people looking for content related to your startup’s niche.

Have SEO Audits Carried Out

If you want to make sure that your SEO approach is always on track, you should have regular SEO audits carried out. These will help you to find problems and flaws with your approach, as well as ways in which things can be changed and improved going forward. This is something that you can do every 6 months or so.

Be sure to take into account all of the things discussed above if you want to make sure that the SEO approach your business adopts is the right one. It’s something that no small business can afford to overlook these days, so get to work improving your SEO strategy today. You won’t regret the work you put in.

Published: January 22, 2021
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Jeremy Bowler

Jeremy Bowler is a full-time copywriter of five years specialising in business and finance. Jeremy graduated from the University of Chester with degrees in business accounting and finance. He's an avid traveler and has taught English in Nepal, Malaysia, and Japan and has produced copy for Neil Patel, Entrepreneur and Metro amongst many other high-end publications.

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