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Home / Archives for Michelle Symonds

Michelle Symonds

Michelle Symonds

Michelle Symonds

Michelle Symonds spent many years in the oil industry and investment banking, designing and building software applications and websites, then later managing complex global IT projects. In 2009 she started a consultancy specialising in SEO to use her tech skills in the rapidly growing field of digital marketing, and so Ditto Digital was born.
Ditto Digital devises and implements SEO campaigns based on in-depth data analysis and are very pro-active and flexible to adapt to changing requirements or external influences. Their top-level digital marketing services have enabled small companies to successfully compete with major brands in the online space.
Find out more at DittoDigital or connect with Michelle on LinkedIn.

The Small Business Owners Guide to Dealing With Peak Season

Sep 29, 2022 By Michelle Symonds

As any small business owner will tell you, one of the secrets to running a successful company is knowing when your business will be at its peak during the year – and making sure that you are fully prepared. Careful planning for increased activity periods can be one of the best tools in your arsenal […]

Filed Under: Run and Grow Tagged With: Operations

These Are The 5 Main Challenges Small Businesses Face Now

Jun 15, 2022 By Michelle Symonds

growing-pains--the-top-4-challenges-small-businesses-face

Small businesses are facing many challenges and pressing issues if they wish to survive within their respective markets. Just as the world began to emerge from the unprecedented pandemic, businesses were hit with rapidly rising inflationary pressures and high energy costs. These factors combined are making growth virtually impossible, particularly in businesses that have high […]

Filed Under: Run and Grow Tagged With: Challenge

Could Your SME Obtain Corporate Finance To Boost Growth?

Mar 25, 2022 By Michelle Symonds

Small and medium sized business enterprises seeking to accelerate business growth may need to find funding to bypass the potentially lengthy process of achieving organic growth. They are in a more difficult position than multinational corporations who are more easily able to use mergers and acquisitions in pursuit of increased market share and company expansion. […]

Filed Under: Finance Tagged With: Growth

The Risks of Implementing Major Business Change & How to Assess Them

Oct 27, 2021 By Michelle Symonds

6-changes-your-business-may-need-to-make-for-success

It is hard to view a major business change program in its entirety without identifying potential risks to its success, which is undoubtedly a must. After all, if we do not appreciate what could go wrong, we may run headlong into trouble and be caught blindsided with no backup plan. Understanding the risks is also […]

Filed Under: Risk Management Tagged With: Change

What is Dwell Time and Why It’s Important for Every Business

Oct 25, 2021 By Michelle Symonds

Dwell time is simply the amount of time visitors stay on any web page on a website. Obviously, the longer a visitor stays on a particular page the better, because they are then much more likely to convert to a customer. Dwell Time is measured in minutes and seconds as an average time for a […]

Filed Under: Technology Tagged With: Google analytics

How to Communicate Effectively When Managing Change

Oct 6, 2021 By Michelle Symonds

entrepreneurs-face-serious-communication-barriers

Have you heard of the old saying ‘It’s not what you say but how you say it’? It’s a popular adage that seeks to show that you can deliver the same message yet have it understood and accepted more readily by changing the way you approach it. In business poor word choice can lead to […]

Filed Under: Leadership Tagged With: Communication

How Small Businesses Can Use Video Marketing to Their Advantage

Sep 7, 2021 By Michelle Symonds

a-5-step-beginners-guide-to-video-marketing

Royalty-free image Looking to boost your marketing efforts with video content? Find out why that’s a great idea and how to do it below… Video marketing is a great idea for any business looking to grab the attention of their customers, leaving a strong impression and encouraging engagement, loyalty and sales. Small businesses in particular […]

Filed Under: Sales and Marketing Tagged With: Marketing, Video

Change Management For Tech Startups – Top Tips

Aug 9, 2021 By Michelle Symonds

Whether you are looking to start a new tech business or have an existing business that has ridden the storm of the past eighteen months, you most certainly will face the challenge of fast-paced ongoing change in the months and years to come. Unfortunately, building a sustainable, thriving tech business means that being able to […]

Filed Under: Startup Tagged With: Change

Diversity & Inclusion: Best Practices for Project Managers

Apr 11, 2021 By Michelle Symonds

A project manager will be expected to undertake a significant amount of training to gain professional qualifications during the course of their career. In truth, they never really finish learning as there are always new methods and ways of thinking coming to the fore. These are things that can really help them not only to […]

Filed Under: Leadership Tagged With: Best Practices

Sustaining The Drive for Organisational Change

Mar 22, 2021 By Michelle Symonds

Change fatigue may or may not be a phrase that you have specifically heard of, but many businesses are experiencing near constant change and not just because of the unprecedented past year we have all experienced. The pace of change of technology was already contributing to rapid change in all areas of work. It’s little […]

Filed Under: Leadership Tagged With: Management, Reorganization

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