Sales and Marketing
Top Shopify Apps To Look For In 2021
The year 2020 witnessed a boom in the eCommerce sector. More and more businesses are catching up with the digital train and reviving their survival mechanism during the pandemic by going online. The trend is…
4 Ways Promotional Products Will Grow Your Business
As a small business owner, you likely have a limited budget, particularly after what has been a strange and generally tough year for entrepreneurs due to a global pandemic, economic and political uncertainty, and other…
5 Ways to Use Digital Marketing to Grow Your Business
Unsurprisingly, the internet is penetrating practically every facet of our lives. People turn to Google for every query and recommendation. Similarly, they hop onto the brand’s social media profiles to shop online. Any idea what…
Subject Lines: Why They Matter More Than You Think
Email marketing campaigns are all the rage these days, given that they are efficient and affordable, if done the right way. Much has been said about various email marketing strategies but all of them, curiously,…
4 Ways to Make Your Marketing Products Stand Out
As a business owner, you know marketing is a necessity. While marketing may be even more important than your product, unique marketing is what matters. It’s not enough to plan a generic AdWords campaign or…
3 Tips to Take Your Blog to the Next Level
Content marketing is a low-cost marketing tactic that can net major results when used properly. In fact, a recent study found that 31 percent of companies utilizing a content marketing strategy saw 27 percent higher…
Here’s Why You Need a Business AND a Personal Website
Some people believe that to advance your professional career, your digital footprint should portray your personal and work almost as though they were the same. Everyone knows the benefits of having a business website. However,…
5 ways to increase sales with product videos
Let’s take a close look at how to use product videos to help us generate sales and how to use these for marketing: Show the product in action with a video People watch the video…
5 Essential Skills Every Sales Rep Should Have
Whether you are a beginner or a tenured salesperson, there are some essential skills that you must possess. Sadly, 55% of salespeople don’t have the right skills to be successful. If you are trying to increase…
Are You Really Differentiated?
We all know the importance of differentiation. If we aren’t differentiated from the alternatives, how does the customer choose? If we can’t create differentiation, price becomes the differentiator. Years ago, the primary differentiator seemed to…
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