Sales and Marketing
Here’s Why You Need a Business AND a Personal Website
Some people believe that to advance your professional career, your digital footprint should portray your personal and work almost as though they were the same. Everyone knows the benefits of having a business website. However,…
5 ways to increase sales with product videos
Let’s take a close look at how to use product videos to help us generate sales and how to use these for marketing: Show the product in action with a video People watch the video…
5 Essential Skills Every Sales Rep Should Have
Whether you are a beginner or a tenured salesperson, there are some essential skills that you must possess. Sadly, 55% of salespeople don’t have the right skills to be successful. If you are trying to increase…
Are You Really Differentiated?
We all know the importance of differentiation. If we aren’t differentiated from the alternatives, how does the customer choose? If we can’t create differentiation, price becomes the differentiator. Years ago, the primary differentiator seemed to…
7 Data-Proven Insights for Top-Performing Instagram Content
Instagram marketing is more competitive than ever. This colorful platform has witnessed more than 1 billion users to date and more than half a billion active users on a monthly basis, as shown by Statista. Instagram…
6 Reasons to Use Magento (And Not Just Because it’s Free)
Magento is one of the most popular e-commerce platforms used by businesses of all sizes to sell their products online. The e-commerce platform market has become quite competitive in recent years, with WooCommerce, Shopify and…
Top 5 Reasons Why a House Isn’t Selling
Hoping to sell your home? Looking for prospective and trustworthy buyers for your house? Long lost in the search but can’t find the correct buyer? There are many factors that will hasten the process, since…
6 Ways To Pull In Customers Without Push Marketing
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was…
How a Single Tweet Can Destroy (or Build) your Brand
Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about…
6 SaaS Sales Challenges and How to Overcome Them
The software-as-a-service (SaaS) sector is among the fastest-growing industries in terms of global revenue. By the end of this year alone, SaaS revenue is forecast to grow to $157 billion. The accelerated transition from on-premise…
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