Sales and Marketing
6 SaaS Sales Challenges and How to Overcome Them
The software-as-a-service (SaaS) sector is among the fastest-growing industries in terms of global revenue. By the end of this year alone, SaaS revenue is forecast to grow to $157 billion. The accelerated transition from on-premise…
How to Create Perfect Email Campaigns for Any Customer
Email campaigns are the most popular way of advertising, and not without a good reason. For one thing, they’re more affordable than other solutions and for another – they allow the brand to reach customers…
Top 5 Reasons Direct Mail Isn’t Dead
Ever heard the saying direct mail is dead? Many people within the digital marketing industry consider this marketing channel to be dying in value when looking at their marketing strategy. But they are wrong! We…
Why Traditional Mail Marketing Works Great for Branding
Traditional mail marketing is still popular and, more importantly, effective for a lot of businesses. It’s a cost-effective marketing method, and it doesn’t have a lot of competition. The main goal of envelopes is to…
How to Create a Great Email Newsletter
Almost everyone has an email newsletter today. The truth is most people on these newsletters don’t read them. An interesting email newsletter helps propel the growth of the list. Here are seven tips to create…
4 Top Ways to Implement Your New Email Marketing Campaign
To be successful at email marketing, which, to this day, remains the cheapest way of advertising, you’ll need to come up with a viable strategy, starting with proper research. It is no brainer that sending…
7 Boring SEO Tasks You Can Automate to Save One Day Per Week
An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features….
How Product Packaging Can Make or Break a Sale
Packaging should never be a hindrance when customers buy something from you—in fact, it should inspire customers to buy the product.Whether for individual or commercial uses, it is one of the most important components of…
8 Ways to Boost Your Marketing Strategies for 2021
It’s no big shock that 2020 was a weird year, the weirdest for many people worldwide. Trends were forced to change and not a single aspect of life and work remained unchanged. With the world…
The Five “Whys”
The “5 Whys” is a tool developed decades ago, attributed to Sakichi Toyoda in developing the Toyota Production System. Anyone involved in TQM or Lean knows about the “5 Whys,” and how to leverage them….
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