The art of marketing has its undeniable benefits, but it has a slightly different meaning for startups.
Simply put, startups operate in a different environment than traditional businesses, which is chiefly reflected in their “family-oriented” way of doing business.
In a successful startup, each team member sees success and failure as shared contributions, which by extension means that everyone always gives their best.
Because startups are synonymous with risk, marketing plays a crucial role in their overall success.
Let’s dive into some of the most efficient marketing hacks every startup should perfect.
Hosting special events can help a startup expand its reach greatly. These do not necessarily mean grand openings exclusively, but launch parties are definitely recommended.
Note that this strategy is time- and resource-consuming, but in return, it increases the startup’s visibility dramatically, which always pays off later on.
Of course, make certain to cross-promote your special events. Social media platforms are a perfect way to start.
Make Use of Giveaways
Everyone loves free trials and special offers. By offering them, your startup can easily beat the competition in a matter of days.
Always keep in mind that there are many people around who may well be interested in your offer but are reluctant to commit to one brand exclusively. By showing them that they can expect special offers and giveaways, you can sway them to your side.
In fact, the next time they need something your startup can offer, they’ll come back rather than compare offers once again.
Make an Effort to Find Leads
Leads can help you expand your operations fast. It is a good idea to identify parties interested in getting the news about the upcoming releases before others.
You can go about that in different ways neither of which is necessarily detective work. A simple query will suffice. Ask for feedback from people from your mailing list, social media followers, returning customers, Free ebooks via lead capture forms, etc.
Remember – people like to feel special!
Focus on Niche Markets
Not focusing on niche markets is, actually, one of the most common mistakes startups make. The prevalent idea of marketing as sticking to target groups without any fine-tuning can cost you many customers and interested parties.
Make use of insights and patiently observe consumer behavior to be able to perfect segmentation and polish the language to address customers.
Remember that people look for solutions, so make an effort to know their motives.
Connections are critical when it comes to marketing… and everything else. Even during the pandemic times, people are keeping in touch online and networking events are still going strong.
If your startup is just starting out, more the reason you should start networking ASAP. Get to know the people, share contact information, listen to useful tips, follow up… There are so many ways to keep engaged.
Polish Your Content
Content is, without a doubt, the most important thing when it comes to marketing. Nowadays, it is only natural to expect that people will look up your business online, and what they see on your website will help them form an image of your business. Think about in terms of the first impression.
Quality content is an art rather than a marketing strategy, if we’re to be brutally honest. Not only does it provide information, but it also speaks volumes about your reliability.
New content should be published regularly and cross-advertised (commonly via email and social media). For it to be able to boost your startup’s online visibility, it also needs to be SEO-optimized. This applies to all types of content: blog posts, images, video materials, podcasts, etc.
Email marketing is the cheapest form of advertising and, as such, tremendously popular across the globe. This means that your campaigns will be competing against the competition and must beat it.
There are two crucial things to keep in mind here:
- You should keep an eye on competitors’ campaigns (subscribing to their newsletter is the easiest way to start).
- You should remain competitive by adjusting your offer to that of your competitors’.
The process starts with building a mailing list. Make an effort to actually build it, not to buy it. Encourage people to subscribe (you can offer free incentives in the beginning) and be persistent in this regard. A quality mailing list is essential for every email marketing campaign.
In addition, send newsletters. People like reading the news, so basically all you need to do is make certain they are expecting newsletters from your brand.
Don’t overdo it, though. The majority of businesses end newsletters weekly, bi-weekly or monthly, depending on how much they have to offer.
As briefly mentioned above, cross-promotions are the winning combination for long-term marketing success, but social media platforms can be used in a more profound way.
First of all, because your followers are able to share your posts, more people will get to see them. Some of them will become new followers and some of them will visit your website to learn more. It is essential to motivate these people to not look elsewhere. If your content is stellar, they will see at a first glance that your business is professional.
A word of advice: make sure your website is responsive. The majority of interactions take place on mobile devices.
As you can see, there are many ways to boost your marketing efforts. The key word here is persistence. Everyone experiments in the beginning and you shouldn’t be afraid of it. Create a combination of strategies and fine-tune them on-the-go.
Lastly, remember to listen to customers’ feedback and remember that audiences change over time. That’s why marketing is a never-ending, ever-evolving process that should be polished continually.
Also, with the rapid emergence of new apps and online tools, other strategies may come in handy. It is essential to keep informed about the trends and embrace them in a timely manner. Startups are, after all, bustling with tech-savvy people, so this shouldn’t prove a difficult task.