Sales and Marketing

How to Find Trustworthy Supplements on Amazon

By 2027, the global market for dietary supplements will reach $231 billion. Many of these sales are made online, and 77% of online supplement sales take place on one platform: Amazon. While this platform does…

Digital Transformation: How the Pandemic has Pushed Innovation

Following the arrival of the Covid-19 pandemic in early 2020, a raft of measures were brought in to limit contagion. While the country wasn’t locked down entirely, strict conditions were imposed on businesses. The number…

4 Top-Brand Strategies to Increase Your Digital Footprint

The excitement of launching an online business is nothing less than the excitement of a child who receives its favorite gift. However, sustaining it surely is not a child’s play. There are a plethora of…

This is Why Social Media Engagement is Important

For the last decade, social media advertising was something utilized by many companies, but not quite a necessity, especially for smaller businesses with target demographics who weren’t particularly tech savvy. The evolution of social media…

The Coming Digitization of Healthcare

Poor communication is not only frustrating; it is a money sink. Every year, the United Kingdom’s National Health Service loses £1 billion to problems caused by communication failures. The solution, thankfully, is simple, in demand,…

Top Shopify Apps to Look for in 2021- Part 2

Shopify is one of the most used eCommerce platforms. Many online store owners like it because it allows seamless integration of third-party apps for increasing sales and optimizing revenue. From overcoming abandoned carts to relationship-building,…

8 Marketing Hacks Every Startup Should Perfect

The art of marketing has its undeniable benefits, but it has a slightly different meaning for startups. How come? Simply put, startups operate in a different environment than traditional businesses, which is chiefly reflected in…

5 Critical Components of a Compelling YouTube Video

YouTube has become more competitive for brands. The platform’s trends report found that channels trying to create an audience were up by 95% from last year. Yet, the engagement and interest on the video platform…

Female Online Store Small Business Owner Seller Holding Gift Pac

How to Succeed in eCommerce After a Game-Changing Year

The world of eCommerce has had a game-changing year. No matter what people say about growth before 2020, it was when the COVID-19 pandemic that people truly shifted to a digital-first mindset. In eCommerce, that…

The Power Of Role Playing

You are probably shocked. “Dave doesn’t write about this stuff, he usually writes about much bigger issues.” Actually, conducting role plays has been a powerful tool that we use both in our consulting, training, and…

Top Articles in This Category

Stay up to date with