One of the easiest ways industries can get their return on investment (ROI) and avoid unnecessary expenses is by upgrading lighting to LEDs. Unlike conventional light bulbs, LEDs have a longer life expectancy, giving you value for your money.
Bearing these advantages in mind, convincing your clients to go for LED lighting might be daunting because most of them are not aware of the new improvements LED lights have adopted since they were first introduced. Some of your clients might only look at the price and think otherwise about listening to your marketing gimmick. If you want to sell the value of LED lighting, focus on the following marketing tips:
How to Convince a Doubtful Buyer to Adopt LED Lighting Solutions?
- Provide information regarding the cost and benefits of smart LED lights
When marketing LED light bulbs, it is important to determine if your buyer has an idea of what LED lighting is all about. Marketing success is all about sharing what you know and comparing it with what your prospective buyer already knows. People shy away from expensive products even if they already know their potential benefits. The prices for LED lamps a few years ago might not be the same at present, but your skeptical buyer might be too obsessed with the cost that they won’t give a listening ear to what you have to say.
If you are approaching a buyer who specializes in commercial or industrial business, try to inform them about the energy-saving properties of LED lamps and luminaries. Get a cost analysis between conventional lighting and LEDs and the impact it will have on their ROI.
For example, you can use product insights to convince them to see the positive effects LED will have on their business. One report indicates that the global market share of LED luminaries was over 55% in 2020. That is a clear indication that new installations are the driving force behind the increase in demand for LED lighting.
- Tailor your language to suit your client’s needs
Commercial businesses and industries operate differently. Some might need ordinary lighting, while others rely on both luminaires and lighting. When you are speaking to a client about LED lighting, don’t focus on the cost alone. You can talk about the watts each light bulb offers, but don’t dwell so much on it. Gather a few details about the metrics in terms of the lumens, power efficiency and other miscellaneous advantages LEDs can offer. Also, tailor your language in a way that your client understands. Please don’t assume all of them understand how the Internet of Things (IoT) protocols work.
- Adopting the power of the internet
Ensure your business has a website that will help you reach a wider audience. It’s not enough to just have a website with a simple layout. The design should be more user friendly and interactive to convert the traffic into leads. For example, check out the website of Phoenix Lighting; see how it’s designed well to impress visitors with all the information about the heavy duty LEDs that they are selling for industrial use.
- Give your client the power to decide
It must be daunting to convince your client that what you are selling is the best in the market, especially if they have other options. Clients who have relied on conventional lighting already know the risks and shortcomings of using conventional lighting, but they are still skeptical about switching to LEDs. Give your client the power of decision-based on factual evidence.
For example, you can offer tools to help them calculate their current lighting and match it with their overall usage. Consider other variables such as frequent replacements, energy wastage and toxic waste disposal and compare them to their savings. If they are still doubtful, educate them on what they stand to gain by investing in LED lighting.
- Change your tactic by emphasizing employee productivity and customer experience
Your client needs to know that change is inevitable. By upgrading to LEDs, they not only gain access to a realm of opportunities, but LEDs also improve the corporate atmosphere. A company that wants to improve business processes, motivate employees, and offer an excellent customer experience can achieve that by upgrading its lighting sooner than later.
Going by reducing prices for LED light bulbs, availability of Heavy-duty LED solutions and stringent regulatory lighting policies on traditional lighting, industries that adopt LED lighting will continue recording growth. When selling the value of LEDs, understanding each client’s personality and needs is important. Also, it would help if you offered direct referrals to companies offering quality-assuring LED fixtures and products to make your clients understand what they will gain by investing in LEDs.