Sales and Marketing

Amazon Live: Drive Discovery and Conversion with a Livestream

Amazon is a known platform that has been in the business for quite some time and has been enhancing its features and services according to the needs of the user. This is probably the reason…

eBay Recommerce Report 

Ever since eBay’s launch in 1995, transactions between consumers (C2C transactions) have been a vital part of their business model.  Often, the sellers in C2C transactions are selling a good they had previously used.  This…

The Future of eCommerce: 2021 and Beyond

Many things changed in 2020, some for the better, some for the worse. One area that has grown significantly is ecommerce. According to the Office for National Statistics (ONS), online retail grew by 46% in…

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7 Best Ecommerce Platforms for Small Businesses in 2021

In today’s world, especially in times of the pandemic, people rely more and more on online shopping. It comes as no surprise that this demand for online products has seen a huge global surge in…

How to Hire a Video Editor: The Pros and Cons

Are you thinking of hiring a video editor? If so, you’re making a great decision! Editing is an important part of filmmaking, and it can really make or break your final product. But before you…

6 Important Tips for Creating a Great Native Video Ad

Using native video ads is one of the most effective ways to promote your brand, product, or service on social media platforms.  But the question is: how do you create a native video ad that…

5 Effective Ways To Improve Your Company’s Sales

No matter what type of business you operate, you are involved in sales. Good sales techniques can help any business to increase its profits. There are countless books written on becoming better at selling your…

5 Essential Print Marketing Materials for Your Small Business

Managing a small business is an incredibly challenging exercise at the best of times, which at least partially explains why the failure rate for startups is as high as 90% during the first year of…

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Are You Leading the Pack in Local Searches?

Last year, 57% of consumers purchased from a local business for the first time because they offered pandemic-friendly services.  During lockdowns, people weren’t finding out about these businesses by visiting in person or word of…

Why You Need Bulk SMS Marketing In 2021 And Beyond

Competition in e-commerce exploded with the pandemic and confinement, changing the way that online businesses interact with their customers. Now more than ever, it is essential to make sure that your customers return and purchase…

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