Sales and Marketing
3 Ways To Grow Your Customer Base
If you run a business, it has to have a solid customer base if it is going to be successful. Simply put, if you have no customers, you have no business. And if you have…
Using Customer Data to Improve Your eCommerce Offer
Making the most of your eCommerce platform is the key to success in modern retail. While it has the power to enhance your business capabilities and the holistic customer journey, one of the biggest assets…
Are You Properly Branding Your Business? 7 Ways to Tell
Having a correctly branded business is essential for reaching your customers, helping your profits and bolstering your marketplace resilience. It’s possible that your branding needs improvement, however. Here are some ways to determine whether that’s…
4 Underrated Skills to Reach New Clients
As a sales pro, it probably comes as no surprise to you that you are just as much a sales tool as the product or service you’re choosing to sell. When speaking with your audience…
A Look at the Ready-to-Drink Economy
The alcohol industry in the US is absolutely gigantic. It provides over 4 million jobs and is responsible for $70 billion in tax revenue in an average year. However, 2020, as we all know,…
5 Easy Ways to Convince a Doubtful Buyer About LED Lighting
One of the easiest ways industries can get their return on investment (ROI) and avoid unnecessary expenses is by upgrading lighting to LEDs. Unlike conventional light bulbs, LEDs have a longer life expectancy, giving you…
Easy Ways to Make Your Roofing Business Stand Out
It’s hard to stand out and develop your roofing company in an industry where another company claims the leading position. It’s a difficult challenge, but it’s not always impossible. With so many roofers in the…
Your “Drop Dead” Question For a Customer Survey
Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’” …
Six Ways to Promote Your Business When You’re Just Getting Started
When you are first launching your start-up, your to-do list is a mile long. After developing the business model and fine tuning your product or service, the most important item on your agenda is to…
Optimize Your eCommerce Website For More Conversions
Are you ready to convert more visitors into customers? If you are running an online store, you want to sell more. After all, that’s the purpose of your online business, right? Your ultimate goal is…
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