Sales and Marketing
The Brand of You
Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.
Surviving the Imminent Millennial Takeover
We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.
Marketing for Repeat Business
The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.
Applying Political Terms to Marketing Segmentation
There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.
Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
The Art of Friendly Networking
When you’re networking, it’s important to get outside of your comfort zone and meet new people, and not just stay put with what you already know. And when you get out there, a friendly approach that focuses on building real relationships will be more effective than just looking to get something.
What Is a Sales Alliance, And How Can It Help You?
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Networking for Introverts
A lot of the time, extroverts are writing networking tips for fellow extroverts. But what is the other half of the population supposed to do? With the right approach and strategy, introverts can take advantage of networking opportunities, too.
Building a Brand through Partners
When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.
A Real Partnership is Win-Win
We all need partners—but we don’t all know what it takes to create a lasting partnership. The key is building relationships. When you build a powerful partnership based on a relationship, you will look for ways to make it win-win for all partners—otherwise, it will never last!
Top Articles in This Category
Stay up to date with
