Sales and Marketing
Location-Based Targeting Can Boost Mobile ROI
We’ve heard it time and time again—”mobile is the future!” But, besides knowing that mobile is a rapidly burgeoning sector of the digital marketing world, many brands and publishers don’t know how to tap into its huge growth potential.
Becoming a Government Contractor: Where to Start?
Once you realize that your business needs the world’s largest purchaser (U.S. government municipalities) as a customer, the next step is to determine how to become a government contractor. The following is a framework for how to initiate this process.
Your Brand: What Does It Stand For?
Where does your brand stand right now? It’s a question not many businesses and individuals can answer with any degree of accuracy. Without any plan to analyze their brand in place, it’s not likely they will have an answer anytime soon.
7 Tips on How to Create Content for the Social Web
Our changing habits, new media preference, and content consumption platforms demand a different way of thinking and practice if we want to maintain relevance in a digital world. How you create content has to adapt to this new environment.
Youtility: Smart Marketing About Help Not Hype
Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
Competing for Mindshare or Meaningshare
Mindshare is top of mind (so to speak) in most marketing and sales conversations. How do we capture the hearts, minds and imaginations of customers? It seems, however, we are talking about the wrong thing.
The Marketing Plan
Marketing your products and services is the lifeblood of a new business. While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.
Is It Time for a Website Redesign?
In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.
The Top 4 Most Effective Calls to Action on Twitter
It’s fun to Tweet but if you want to get results then you need to ask for some action from your viewers and readers. Twitter has run some analytics over 20,000 “Promoted Tweets” that were sampled over a 3 month period.
The Top 5 Social Media Sites for Small Business SEO
With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?
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