Sales and Marketing
Add Value First, Reap Value Later with Proactive Customer Service Skills
I was teaching about customer intimacy and loyalty when one participant asked, “What if your competitor has already built a close relationship with a customer, and you want to get inside?”
Why Improving the Customer Experience Matters: A Love Story
Creating a love affair with your customer takes time, patience and empathy. This is a journey that involves new discoveries, exploration and mutual benefit; there will be ups and downs that you, your team and your customers will experience along the way.
Mastering PPC: Tips and Tricks for Image Ads
Text ads may be the bread and butter of the paid search industry, but there is another ad type that also pulls its weight around the paid search house, and can be used in conjunction with your text ads. I’m talking about image ads.
Get Your Web Marketing Priorities Straight: Focus on Search
You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)!
3 Steps to Create a Local Communication Strategy
Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members’ everyday challenges, needs and aspirations.
Focused Sales Presentations
One of the basic tenets of sales you should keep in mind is that people don’t want what something is, they want what it does. As the famous example goes, nobody wants a quarter-inch drill; what they want is a quarter-inch hole. People want what your product or service does, not what it is.
VIDEO: Why Relying on Word of Mouth Marketing May Doom Your Business
Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.
Top 6 Small Business Video Marketing Strategies
Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don’t have the budget to hire an expensive production team. All you may have at your disposal is high definition camera and a computer—but that’s probably all that you need.
Are Your Marketing Emails Part of the 22% That Never Arrive?
According to a new report by Return Path, reported in E-consultancy, “Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox.” Now, that may sound like the odds are in your favor—until you wonder if your organization is part of that 22%!
57 Ways to Boost Your Blog Traffic
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
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