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Make Videos Your Customers Really Want to Watch

By: Mike Tringe



There are a lot of videos online, and what draws viewers to watch your video depends on if your video stands out. In making a business video, one main question to answer is who are your customers? Without this key piece of information, it is difficult to create content that satisfies your customers’ needs.
Videos can be a powerful tool in helping your customers visualize your brand. Another important factor when making your video for your business is what the purpose of your video is. What are the goals that you hope to achieve from viewers watching your video. Some goals may be: increasing traffic on your website, gaining more subscribers, or most importantly, increasing revenue for your company.
Whatever the case may be, video is an effective way to build your brand and make your business known. If you want to learn more about video and how it can help your business, visit CreatorUp for more resources.
This video was originally published by CreatorUp
Published: August 9, 2013

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Mike Tringe

Mike Tringe is the co-founder of CreatorUp, the e-learning platform to make and market video content. He earned his MFA in Film from USC's School of Cinematic Arts, and has worked in the Film Finance and Sales Department at Creative Artists Agency, in Creative Development at Vuguru, Michael Eisner's multi-platform studio, and on the Content Partnerships team at Blip Networks.

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