Sales and Marketing
What is Hype?
Lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told them they should be anti-hype.
Try the Forrest Gump Rule for Effective Networking
As someone who teaches the skills and strategies of effective F2F networking, I want you to handle your name with tender loving care and not just blurt it out when you introduce yourself to a conversational partner. Instead, teach the other person your name so they will actually remember it.
Benefits of Attending Conferences and Conventions
Professional conventions and conferences are a good platform to get trained, interact with people, and learn new ways of conducting businesses. Managers can greatly benefit by attending professional conventions and conferences.
Why People Need to Talk to People
None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information?
Make Them Want More: 7 Tips to Retain Customers
Your customers are one of the main pillars of your business structure. You won’t be able to create a sustainable and profit-generating enterprise if you don’t have people who will buy and patronize your merchandise.
Use Social Media to Drive Traffic to Your Business’s Website
Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad base of prospective consumers.
10 Smart Tips for Creating, Marketing, and Sharing Content on Twitter
Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once. Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link.
Sales Tips: Feel, Felt, Found
What do you do when someone gives you an objection? What do you do when they have some particular objection to your product, or your service, or even the entire appointment? The “feel, felt, found” formula gives you a way to handle that objection.
3 of My Marketing Pet Peeves I Hope You Don’t Do
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I’d share three of them with you in the hopes that you’ll avoid them.
Metrics that Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by all means, measure your follower count daily!
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