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Benefits of Attending Conferences and Conventions

By: Lisa Patrick


Professional conventions and conferences are a good platform to get trained, interact with people, and learn new ways of conducting businesses. Managers can greatly benefit by attending professional conventions and conferences. Let us take a look at some of the benefits of traveling to a convention, and how you can find out if a particular convention will be beneficial to your company.

Personal and professional benefits of attending a conference
If you and your team are traveling for a conference, there will be some expenses involved. Treat the expenses as an investment, and the benefits you gain from the conference as a return on that investment. You will be able to apply the knowledge gained from the conference successfully in your professional life. This is one of the main benefits of attending such sessions. The way sessions are conducted can be beneficial to managers. Most conferences use innovative techniques to make attendees understand the topic better. These techniques can be used by managers to communicate with members of their team effectively.
Conferences can also help you to receive intelligent insights from some of the leading professionals and entrepreneurs in the industry. This can be a motivating factor for your personal as well as professional growth.
Conferences generally include group discussions and question answer rounds that allow every individual to interact with other professionals. It also allows them to address key issues and clear any doubts they have regarding the concerned topics. Discussions enable the delegates to have their problems solved without having to read through lengthy documents and books.
How to understand the benefits and quantify them
Getting a chance to interact with other people is one of the main advantages of attending conventions and conferences. It is the best way to meet other business professionals and vendors and share your experiences with each other. Being part of such a conference will also enable you to integrate with your professional community. Sharing meals with other attendees at the conference is also a great way to interact and understand your profession better. Although you cannot exactly quantify the networking value of a conference, it remains an essential aspect of such a gathering.
Identify aspects of the conference that will benefit you once the conference is over. Identify if it will bring any kind of improvement in employee performance or if it will contribute to the growth of the company. Conferences provide a perfect balance between practice and theory.
See the content of the session that is going to be covered at the conference. Find out whether the technology, tools, and processes that are going to be covered by the organizers have any relevance to your business functions. If the conference is likely to showcase different vendors who provide tools essential for your company, it can be quite beneficial. Also find out the goal of the training and workshop sessions. If they help in improving the existing skills of your employees, it is definitely worthwhile to attend the conference.
This article was originally published by Convention Business Travel
Published: September 24, 2013

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Lisa Patrick

Lisa Patrick is the Chairman and CEO of Convention Business Travel. She is a savvy, innovative, business-focused executive with a strong network and proven track record with corporate and strategy. Lisa started her career in law enforcement and is now the founder of several successful startups. Lisa prides herself on building relationships first and conducting business next. Today, she successfully balances business, marriage and motherhood.

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