Sales and Marketing
Thinking About Why You Do Content
While everyone recognizes that they want or need content to further their business or website’s goals, it’s easy to get caught up in the fever of the latest marketing trends to come down the pike.
Embrace Digital Personas Now Before It’s Too Late
As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.
How to Turn “Showrooming” to Your Advantage
So if retailers can’t stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?
How to Produce a Simple Video Blog Post
Video is a great way to tell your value-based story to your audience. Remember that content marketing isn’t about content alone; it’s about your audience. If you think your audience will be able to easily see the value you offer through video (hint: they can), then you should take the leap.
5 Marketing Tactics Every Business Can Learn From
If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.
Is Your B2B Company Sending the Right Brand Messages?
Your B2B (business-to-business) company may not be sending the “right” brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
A Few Methods for Generating Online Marketing Ideas
Generating online marketing ideas that stick quickly becomes intimidating in the marketing strategy process, especially since it’s the phase at the very beginning.
How Small Business Owners Can Take Advantage of Black Friday
Black Friday took on its ever-so-famous name in Philadelphia in the early 1960s when the city would be packed with people and vehicles on the Friday after Thanksgiving. In recent times, it has become a major “holiday” for commerce.
“Let’s See How Much We Can Confuse Our Customers!”
If we want to optimize our results, we can’t confuse our customers or channel partners. We have to design buying experiences from their points of view. The challenges it creates for our own organizations to achieve their goals is our problem to solve, not the customer’s or the channel partners.
What Story Does Google Tell About You?
For better or worse, we learn who people are, and what they do, by Google results. Because you are not the only one who contributes content to the Internet, you cannot always control the story Google tells about you.
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