Sales and Marketing
6 Email Marketing Methods Sure to Lose Customers
The rise of email launched an entirely new branch of marketing possibilities that businesses quickly latched onto as a way to lure new customers and keep in touch with current ones.
Small Business Marketing Budgets
If you’re a small business, what’s the best way to budget and how much should you spend? If you’re like 67% of small businesses you’re spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.
How to Get Your Product into Whole Foods
It surely is the Holy Grail for food immpreneurs: getting your products on the shelves of Whole Foods. Here’s what Errol Schweizer, executive global grocery coordinator, told us about how to get into Whole Foods—and turn your product into a sensation once it hits the shelves.
Forget Mobile First: It’s Bigger Than That
We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.
How to Increase Website Traffic Using Evergreen Content
Think of the word “evergreen” itself. That alone should tell you that the content never gets old, maintaining its beauty and value year round. It’s consistently relevant to your target audience.
6 Inadequate Assumptions Most Content Marketers Make Today
Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
Appreciation Marketing; A Strategy Based on Gratitude
Appreciation marketing is based on a simple premise: if your customers know that you appreciate them, they’re more likely to keep coming back to you. It’s often easier to convince an existing customer to stick with you than to keep going out and finding new prospects.
Top 5 Forms of Advanced Content Marketing for Lead Generation
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
New Facebook Page? Here’s How to Get People to Like You
You just set up your Facebook Page: great! The next step is to actually connect with people, which means you’ll have to get them to “like” your Page. When people like your Page you’ll have an audience you can engage with on Facebook.
The Impact of Compassion
Do not underestimate the bottom-line impact of compassion. The ability to show care, empathy, and compassion is a heavy component of trust. The ability is rooted in two long-standing virtues.
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