Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content.
Content marketing is about building a relationship with your customer. A loyal fan base can be acquired through relevant blogs, and interesting content is one of the top three reasons people follow brands on social media. Whether you are creating videos, an infographic, or writing case studies, the key is to stay focused on what’s important to the customer.
While there’s no need to tell millennials that engaging with brands through customized content is the future of marketing, your boss may still need convincing. To give you a benchmark, marketers are now spending a quarter of their budget on content marketing. In return, blogs make sites more searchable and generate more leads. Social media provides an opportunity for your content to go viral, and to engage in dialog directly with consumers and influence their perception of your brand.
So how do you differentiate your content marketing from spam? By discovering what makes your company interesting. Share relevant stories with your customers that are informative and humorous. Take time to create materials that add value so that your followers want to read and share. Remember, you’re in this for the long haul. While first impressions are important, the it’s the quality and consistency of your posts that secure a lasting relationship with your customers.
Check out the infographic below. Once you’re convinced, these templates from the Content Marketing Institute can help you get started.
This article was originally published by DigiShopGirl
Published: December 9, 2013