Sales and Marketing
Who Wins in a Fight: Clever or Clear Subject Lines?
Marketing often is about standing out, being distinctive, and coming up with “clever” taglines and slogans. But when writing to your e-mail list, do clever subject lines really work as well as clear subject lines?
Getting to the Top of Google
Like many things in life, your success in the search engines is really a sum of the parts. Understanding all those pieces, how they should fit together and then actually making it happen can be daunting for many businesses.
Is Blogging Really a Necessary Marketing Tool?
Your customers and prospects encounter content every day. Some of it is good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.
Will Your Prospects Read a 10-Page Sales Pitch?
If I can put a compelling letter in your hands that talks all about one of your major interests, chances are you’ll read it. Doesn’t matter whether it’s five pages or 10 pages or 20-plus.
6 Unique Ways to Stand Out at Your Next Trade Show
Do you want to create strong, lasting connections with consumers and contacts at your next trade show event? Here are some simple, unique tricks you can use to consistently boost your effectiveness and confidence in trade show networking.
Small Business Brands Win with Boldness
When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street.
Mobile Monetization Strategy Tips from Fluent
In a recent interview from AppNation in San Francisco, Jeff Pavelcsyk from Fluent talks to TheMail about Fluent’s mobile monetization strategies and examples. Fluent is known for both mobile app monetization and mobile web monetization.