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Home / Archives for Larry Keltto

Larry Keltto

Larry Keltto

Larry Keltto

Larry Keltto has been a solopreneur since 1993, when he founded Straight River Media, a marketing-communications business that he still owns. He’s the author of two books on solopreneurship, and you can find him at TheSolopreneurLife.com, a website where he publishes resources for aspiring, new, and established solopreneurs. He lives in Owatonna, Minnesota. He can be reached at Larry@TheSolopreneurLife.com.

Who Wins in a Fight: Clever or Clear Subject Lines?

Jan 13, 2014 By Larry Keltto

Marketing often is about standing out, being distinctive, and coming up with “clever” taglines and slogans. But when writing to your e-mail list, do clever subject lines really work as well as clear subject lines?

Filed Under: Online Marketing Tagged With: Email, Larry Keltto, Marketing, Online Marketing

The Combination That Gives Solopreneurs a Great Chance to Succeed

May 14, 2013 By Larry Keltto

If you have passion, talent, and a market, then the odds of solopreneurial success are high. But what if you don’t have all three? What combinations will work and which ones won’t?

Filed Under: Best Practices Tagged With: Business Plan, Business Training, Developing an Idea, Keys to Business Success, Motivations, Overcoming Obstacles, Product Development, Sole Proprietors, Solopreneur

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