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A Literal Success Truth That Never Fails

By: Bob Burg


Former Campbell Soup CEO, current Avon Chairman and leadership authority, Doug Conant recently tweeted this famously profound quote from the classic Think and Grow Rich by Napoleon Hill:

“It is literally true that you can succeed best and quickest by helping others to succeed.”
This immediately brought to mind one of my all-time-favorite (and, unfortunately, often-misquoted) sayings by the legendary, late Zig Ziglar:
“You can have everything in life you want if you will just help enough other people get what they want.”
What do those two powerful sayings have in common?
That to the degree we can take our focus off of ourselves and place it onto the other person, that’s the degree to which we ourselves will become successful.
Law #3 from The Go-Giver, The Law of Influence states:
“Your influence is determined by how abundantly you place other peoples’ interests first.”
Of course, that doesn’t mean that we should be anyone’s doormat or in any way self-sacrificial. It simply means that when we move from an I or “me-focus” to an “other-focus, we naturally bring more value to—and hold more value to—that person. As Sam, one of the mentors in the story advised the protegee, Joe:
“Make your win about the other person’s win.”
How do you feel that person would then feel about you? Would they be more likely to buy from you? To want to do business with you? To make you a part of their life? Would they be more interested in your success? Would they be more excited about referring/introducing you to those they care about so that you could make your win about their wins, as well?
I believe that—as the first part of Mr. Hill’s quote opined—”it is literally true.”
What do you think? And, how do YOU make your wins about their wins?
This article was originally published by Bob Burg
Published: June 3, 2014

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Bob Burg

Bob Burg shares information on topics vital to the success of today's business person. He speaks for Fortune 500 companies, franchises, and numerous direct sales organizations. Bob’s audiences range from 50 to 16,000, and he shares the platform with today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is the author of the widely-read Endless Referrals, and the WSJ best-selling business parable, The Go-Giver (coauthored with John David Mann). Bob’s newest book is Adversaries Into Allies, which draws on his own experiences and the stories of other influential people.

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