Sales and Marketing
The Not-So-New Principles of Sales
The discussions that swirl around the profession about new methods, tools, and techniques are exciting. They have the ability to help us improve and improve what we can achieve with customers.
Utilizing the Power of Google+: Google’s Favorite Social Network
Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.
A Beginner’s Guide to Social Video [Infographic]
Even the least tech-savvy people know one universal truth about the internet: viral videos are king. What makes a video spread like wildfire across the internet is hard to pin down, but the most important detail is that it resonates with its audience enough to get the sharing ball rolling.
Everything You Need to Know About Mobile Ads [Infographic]
On average it costs $2.85 to reach 1,000 iPhone users with a mobile ad. Compare that to a national newspaper, which can cost as much as $100 for 1,000 viewers. Obviously, mobile ads are a very effective way to spend your advertising dollars, but how do you start?
How to Choose Between Online and Offline Marketing Techniques for Your Business
Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.
The Number One Pitfall for New Inbound Marketers: Planning vs. Doing
In the brilliant words of the man responsible for Nike’s enduring tagline that says it all, “Just do it.” All too often, the problem with creative minds is that we get caught up planning and never seem find the time or the push to carry our plans out.
Know Your Social Media Fundamentals
Are you trying to ring in customers and drive traffic to your social media locations this spring and summer? While running a brick-and-mortar store, the summer can be full of opportunities and sometimes, a new lead or sale is just a social media post away. But how can business owners like you leverage your company over Facebook and Twitter?
3 Ways to Grow Your Business with LinkedIn
Let me ask you a question: Do you ever feel like everyone in your industry is doing the same thing? Everyone’s newsletters look the same. Everyone’s websites are starting to look the same. Same. Same. Same.
Partners Drive Small Business Referrals: Creating Customers
In a 2014 study by Gallup and Wells Fargo during Q1, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
The Future of Retail [Infographic]
Retail isn’t dead, it’s dynamic. Consumers are always going to want to buy, but in an increasingly digital world how will the retail industry adapt? For any small business owner or entrepreneur trying to stay up to speed with this industry, it is vital to be aware of the emerging trends and changes in retail.
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